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Homeinterviews2024 U.S. Marketing Jobs Report: Trends in Talent, Salaries & Roles

2024 U.S. Marketing Jobs Report: Trends in Talent, Salaries & Roles

Taligence, a leading executive search firm specializing in marketing leadership, has partnered with Aspen Technology Labs to present the 2024 Year-End U.S. Marketing Jobs Report. Drawing from over 262,000 job postings, this comprehensive analysis highlights key hiring trends, including the growing demand for hybrid skills, advancements in salary transparency, and regional shifts in job opportunities. The findings offer critical insights for hiring managers, job seekers, and industry leaders navigating today’s dynamic talent landscape.

1. Marketing Job Growth Remains Resilient

  • Total active marketing job listings reached 262,020 in 2024, with 234,807 new postings, reflecting a 3.7% increase over 2023.
  • Year-end active listings rose by 13.3% year-over-year, signaling strong demand despite economic uncertainty.
  • Q4 saw a slight decline in new postings (-3.5%) as companies adjusted hiring priorities for 2025.

2. Growing Demand for Senior Marketing Talent

  • Senior-level roles (director and above) saw a 7.8% increase in new postings.
  • Active senior-level marketing roles increased by 18.5% year-over-year.

3. Salary Transparency Gains Momentum

  • 45.6% of marketing job postings included salary details, up 9.7 percentage points from 2023.
  • The median salary for marketing professionals rose to $81,505, an 8.7% increase year-over-year, far exceeding the national average salary growth of 3.9%.

4. Shifts in Hiring Across Career Levels

  • Entry-level roles grew by 14.7% year-over-year, with a 4.5% median salary increase.
  • Specialist and Senior Associate roles experienced the highest growth at 27.4%.
  • Executive positions (EVP/SVP) saw slower growth (+8.5%) and a 14.8% decline in median salary, reflecting cost-cutting at higher levels.

5. Remote Work Stabilizes

  • Remote marketing jobs represented 13.6% of total postings, fluctuating slightly between 12% and 15% throughout the year.
  • Companies continue to weigh in-office collaboration against remote flexibility.

6. Accelerated Hiring Timelines

  • The average job posting duration dropped to 28 days, down 8 days from 2023, signaling faster hiring decisions.

7. Dual Marketing Roles on the Rise

  • Dual-function positions, such as PR and Brand Marketing, increased by 20.3%, reflecting companies’ demand for versatile talent.

8. Emerging Trends in Marketing Disciplines

  • Fastest-growing disciplines:
    • Media Marketing (+55.9%)
    • Growth Marketing (+30.7%)
    • Product Marketing (+28.7%)
  • Declining disciplines:
    • Partner/Channel Marketing (-11.7%)
    • Field Marketing (-10.1%)

9. Regional Marketing Job Dynamics

  • Top Hiring States: California, New York, Texas, Florida, Illinois, and Virginia.
  • Fastest Job Growth States: California (+25.4%), Florida (+21.5%), and Virginia (+19.3%).
  • Salary growth leaders: Virginia (+13.3%), Pennsylvania (+9.3%), and New York (+8.1%).

The 2024 U.S. Marketing Jobs Report provides a clear picture of an evolving industry. From the rise of hybrid roles to regional job market shifts, companies and professionals must adapt to stay competitive. These insights serve as a valuable resource for navigating the ever-changing marketing talent landscape.