ADVOCACY by SocialPubli has released the 2025 Employee Advocacy Benchmark Report, offering compelling insights into how employees are amplifying brand reach and engagement across industries. Backed by data from three major sectors—insurance, telecom, and tourism—the report reveals the transformative power of employee-generated content (EGC) and its expanding role in modern brand storytelling.
Case Studies Reveal Scalable, Measurable Impact
The report features anonymized case studies from large enterprises, showcasing performance over 2 to 4 years. Key takeaways include:
-
Insurance Sector: Employee participation surged 5,315%, growing from 52 to 2,816 participants in just one year.
-
Telecom Sector: Participation increased 765%, demonstrating strong internal adoption.
-
Tourism Sector: Saw a notable 296% increase, reflecting effective program rollout.
These case studies prove that employee advocacy is scalable across industries and organization sizes.
LinkedIn Leads in Reach, Facebook and X Lead in Engagement
-
LinkedIn emerged as the top platform for reach, averaging 894,290 monthly impressions from employee posts in 2024.
-
Facebook and X (formerly Twitter) showed higher engagement rates:
-
X: 13.99% engagement rate
-
Facebook: 14.74% engagement rate
-
LinkedIn: Peak engagement at 1.60%
-
These results suggest that while LinkedIn offers unmatched reach, Facebook and X provide richer engagement opportunities, especially when posts are authentic and personal.
Employee Voices Outperform Branded Content
According to Ismael El-Qudsi, CEO and co-founder of ADVOCACY by SocialPubli:
“When employees share stories in their own voice, the authenticity drives significantly higher engagement… people connect more with real voices than with corporate messaging.”
The data supports this—employee-generated content routinely outperformed branded corporate posts, offering a more trustworthy and resonant narrative for audiences.
Additional Highlights from the 2025 Benchmark Report
-
Top Content Themes:
-
Community initiatives and CSR posts generated the highest engagement
-
Educational content and employee recognition also performed strongly
-
-
Best Performing Formats:
-
External links, images, and short-form videos drove the most reach and engagement
-
-
Effective Incentives:
-
Home goods, electronics, and gift cards were top motivators for employee participation, highlighting the role of gamification in program success
-
The 2025 Employee Advocacy Benchmark Report underscores a pivotal truth: authentic employee voices are powerful brand ambassadors. As organizations seek to build meaningful, trusted connections, employee advocacy emerges as a strategic differentiator. Download the full report to explore how your organization can replicate this success.
