In a strategic move to expand its service offerings, 512Financial, a leader in fractional business services, has acquired AustinPeopleWorks (APW), a respected HR and recruiting firm. This acquisition will significantly boost 512Financial’s HR capacity while enhancing its talent sourcing and recruiting capabilities. The deal will also expand the company’s client base across the United States and internationally.
Growth and Expansion of 512Financial
Founded in 2022, 512Financial has experienced steady quarter-over-quarter growth, now serving over 72 clients with its fractional services in accounting, finance, HR, and marketing. The acquisition of APW further solidifies 512Financial’s position in the HR services market, enabling it to offer a more comprehensive suite of services, including recruiting and talent acquisition.
CEO Bart Davis on the Acquisition
Bart Davis, CEO and Co-Founder of 512Financial, expressed excitement about the acquisition, saying, “We’re thrilled to bring the people and culture Laurie has built at AustinPeopleWorks into our team. Adding recruiting and talent acquisition to our HR offerings will create added value for our clients. The passion that both teams share for client success makes this a perfect fit.”
AustinPeopleWorks’ Reputation and Client Base
AustinPeopleWorks (APW), founded by Laurie Howell, has been a trusted HR provider for five years, serving 136 clients. APW’s strong reputation and commitment to delivering personalized HR services were key factors in its appeal to 512Financial. Howell expressed confidence in the acquisition, stating, “512Financial shares our values, client-centric approach, and employee-focused philosophy. I’m confident that this partnership will drive success for our clients and teams.”
Laurie Howell’s Role Moving Forward
Laurie Howell, along with her business partner and husband, Dave Oyer, will transition to focus on personal and non-HR-related projects. However, Howell will continue to consult and advise 512Financial, contributing her HR expertise to the continued growth of the business.
Expanded Service Offerings and Expertise
The acquisition will allow 512Financial to offer a broader range of services, including:
- Accounting and payroll management
- Finance services such as Quality of Earnings analysis
- Marketing (social media management, content strategy)
- Human resources, recruiting, and talent acquisition
By combining the strengths of both companies, 512Financial will be able to provide even greater resources, benefits, and capabilities to its clients.
What’s Next for Clients and Teams
While the acquisition will expand 512Financial’s service offerings, client relationships with APW will remain unchanged. APW’s current team members will continue to serve their clients while gaining access to the additional resources and benefits available through 512Financial.
The acquisition of AustinPeopleWorks is a major milestone for 512Financial, expanding its services to include recruiting and talent acquisition. With a shared commitment to client success and a focus on delivering personalized HR solutions, this strategic acquisition sets the stage for continued growth and success for both companies and their clients.
