ActivTrak has closed 2024 with over $50 million in Annual Recurring Revenue (ARR), fueled by a 70% year-over-year growth in enterprise deals and expansions. As a leader in workforce optimization, ActivTrak empowers organizations to enhance productivity, efficiency, and workforce analytics to align with business KPIs.
- Enterprise Adoption & Impact
- Added 2,000+ new customers across industries such as finance, healthcare, retail, and insurance.
- Customers, including Parts ASAP, saw measurable benefits like:
- 28% increase in productivity per employee.
- $6.82M in added value through expense reduction and revenue growth.
- 122X ROI, showcasing ActivTrak’s efficiency in workforce analytics.
- Product Innovation
- Essentials Plus: Enhanced visibility, alarms, reporting, and goal-setting.
- Headcount Planning: Helps organizations identify untapped capacity and optimize workforce investments.
- AI-Powered Summaries: Predicts team performance and goal achievement likelihood.
- False Activity Alarms: Detects artificial activity from mouse jigglers and similar behaviors.
- ActivTrak Academy: Offers tailored learning, in-person training, and change management strategies.
- Research & Thought Leadership
- Published third annual State of the Workplace report analyzing productivity trends across 135,000 employees in 958 companies.
- Released industry benchmark data evaluating the impact of remote and hybrid work on productivity.
- Featured in 75+ top-tier media outlets, including Wall Street Journal, Bloomberg, Forbes, Fast Company, and NPR.
- Industry Recognition & Awards
- Ranked #2335 on the Inc. 5000 and #468 on Deloitte Technology Fast 500â„¢.
- Named a Notable Vendor by Forrester in The People Analytics Solutions Landscape report.
- Won AI Marketing Innovation of the Year from Product Marketing Alliance.
- Earned 251 G2 mentions, including High Performer, Best Relationship, and Best Estimated ROI.
- Received Fortune Best Workplaces in Technology and Built In Best Places to Work recognition.
- Upcoming Innovations
- State of the Workplace 2025 Report: Insights into AI adoption and digital workplace behavior.
- New Workforce Analytics Features:
- Activity Alignment & Schedule Adherence.
- BI Integrations for customer service, software license tracking, and productivity blind spots.
ActivTrak continues to solidify its position as a leader in workforce optimization, helping enterprises enhance productivity, operational efficiency, and workforce intelligence. With AI-driven insights, powerful analytics, and a commitment to innovation, ActivTrak is shaping the future of digital work.





