Small businesses across the U.S. continue to evolve amid rapid technological change, shifting employee expectations, and complex compliance demands. In celebration of National Small Business Week, ADP analyzed insights from nearly 18,000 small businesses through its Grit & Wisdom Contest. Business owners shared strategies for success, while ADP experts provided guidance on navigating current challenges and embracing opportunities in talent, technology, and compliance.
Takeaways from Small Business Owners
1. Growth Requires Patience, Persistence, and Adaptability
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Success is seen as a long-term journey, not a quick win.
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Owners emphasized embracing change and being open to experimentation.
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Learning from failure and remaining innovative were recurring themes.
2. Culture and People Are Core Drivers of Success
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The importance of treating employees well and cultivating a strong workplace culture was heavily cited.
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Leading by example and encouraging curiosity leads to creativity and improved business practices.
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Employee engagement is linked directly to business innovation and retention.
3. A Distinct Small Business Mindset Prevails
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Business owners spoke of long hours and unexpected roadblocks.
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Despite challenges, positive emotions—especially love and enjoyment—dominated sentiment analysis.
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These emotions translate to better customer service, stronger employee morale, and long-term viability.
Expert Perspectives from ADP
4. Strategic Benefits Can Attract and Retain Talent
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Offering well-rounded, cost-efficient benefits is critical in a competitive hiring landscape.
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Benefits education boosts employee appreciation and retention.
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Focus on high-impact areas such as healthcare, retirement, and financial literacy.
5. Learning and Development Fuel Long-Term Growth
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Small businesses have the advantage of providing cross-functional learning opportunities.
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Emphasizing practical experience and on-the-job training helps employees evolve with the business.
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Define hiring needs with growth in mind, not just current qualifications.
6. Staying Compliant Is an Ongoing Process
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Constantly shifting federal and state labor laws demand active monitoring.
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Areas to watch include wage laws, salary thresholds, pay transparency, and leave regulations.
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Proactive compliance strategies reduce risk and increase operational stability.
7. Technology as an Enabler of Human Potential
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Businesses are adopting tech tools that reduce administrative burden while enhancing connection.
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Tools must be intuitive, efficient, and backed by accessible human support.
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The goal is to free up business owners’ time so they can focus on strategy and growth.
ADP’s findings and expert commentary reflect a powerful truth: small businesses are resilient, people-driven, and innovation-ready. Through the Grit & Wisdom Contest, entrepreneurs have shared invaluable advice that underscores the importance of adaptability, strong teams, and a growth mindset. Coupled with expert recommendations in benefits, learning, compliance, and technology, small businesses are better equipped to thrive in today’s fast-evolving environment.
