AllianceHCM Welcomes New CEO Alan Primeaux to Drive Scalable Growth and Innovation
Founder Randy Norwood steps into Chairman role as company doubles down on delivering high-impact HCM technology and service.
THE WOODLANDS, TX — AllianceHCM, a leading privately held provider of payroll and human capital management solutions, announced today the appointment of Alan Primeaux as Chief Executive Officer. Primeaux succeeds founder Randy Norwood, who will continue in his role as Chairman and remain actively involved in the company’s strategic direction.
Primeaux brings more than 25 years of enterprise software and HCM leadership experience, most recently serving as Chief Operating Officer at PlanSource, where he led operational scaling and customer-centric innovation.
“This transition isn’t about stepping away,” said Norwood. “It’s about stepping forward. Alan brings the strategic clarity and operational excellence AllianceHCM needs to scale while preserving our obsession with customer service and integrity.”
A New Chapter, Built on a Strong Foundation
AllianceHCM has built its reputation on industry-specific HCM solutions, high client retention, and customer satisfaction scores well above industry benchmarks. Serving thousands of businesses—including top names in hospitality, healthcare, franchise, and professional services—the company is known for creating customers for life.
“What drew me here is AllianceHCM’s clear purpose,” said Primeaux. “The foundation is incredibly strong, and I’m excited to help scale its mission—delivering powerful technology with a human touch—to even more businesses across the country.”
Strategic Priorities Under Primeaux’s Leadership
Under Primeaux’s direction, AllianceHCM will focus on:
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Investing in platform innovation to meet evolving client needs
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Expanding key partnerships across the HCM and technology ecosystem
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Growing its national footprint while preserving a personalized client experience
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Continuing its founding commitment to customer service excellence
This leadership transition marks a pivotal milestone for AllianceHCM, as it accelerates growth and innovation while staying rooted in the values that built its success.
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