Branch’s 2023 Report Highlights Hourly Workers’ Demand for Flexibility

Branch, a workforce payments platform, has released its Sixth Annual Branch Report, offering insights into the priorities, challenges, and financial concerns of over 3,400 hourly workers across the U.S. The findings emphasize that flexibility—in work schedules and payment options—is the most valued benefit for today’s hourly workforce.

Key Findings: The Rise of Flexibility

1. Scheduling Flexibility is a Top Priority

• 46% of workers rank scheduling flexibility above traditional benefits like:
  • Paid Time Off (44%).
  • Health Insurance (34%).
• 43% cite flexible hours as the primary reason they choose hourly work.
• 57% point to work-life balance as a key factor for job retention.

2. Flexible Pay Options Gain Importance

• 4 in 5 workers experience fluctuating weekly pay.
• 88% value early access to earned wages as a vital resource.
• 59% delay medical procedures due to financial constraints.
• Only 20% of hourly workers have $500 or more in emergency savings.

3. Financial Challenges and Holiday Income

• Holiday tips are significant, with 15% of workers reporting tips comprise 20% or more of their annual income.
• 66% plan to take on extra seasonal shifts, directing holiday earnings toward essential expenses like:
  • Rent and groceries (46%).
  • Holiday gifts (12%).

Top Financial Goals for 2025

Hourly workers are focused on improving their financial health, with the following priorities:

1. Improve credit score: 56%.
2. Create an emergency fund: 52%.
3. Pay off credit card debt: 30%.
4. Purchase or pay off a car: 30%.
5. Purchase or pay off a home: 22%.
6. Save for a vacation: 20%.
7. Pay off personal loans: 20%.
8. Save for retirement: 16%.
9. Pay off student debt: 11%.
10. Start a business: 10%.

Insights from Branch Leadership

“Flexibility is no longer a perk—it’s a necessity,” said Atif Siddiqi, Founder and CEO of Branch.
Employers who adopt flexible work schedules and offer real-time earnings access are better positioned to attract and retain talent in today’s competitive labor market.

Branch’s report highlights the shifting priorities of the hourly workforce, with flexibility in hours and pay emerging as the key to attracting and retaining employees. Employers who respond to these needs can gain a competitive edge while addressing financial wellness challenges for their workforce.

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