From Customer to C-Suite: Bullhorn Elevates Mitesh Ashar to Chief Customer Officer
In a move that underscores the growing importance of customer experience in a tech-driven staffing world, Bullhorn has named Mitesh Ashar as its first-ever Chief Customer Officer (CCO). The promotion comes at a critical moment for the staffing software leader, as AI disruption accelerates and customers seek trusted guidance on navigating digital change.
Ashar is no stranger to the company—or its customers. He started out on the other side of the table, as an executive at an IT staffing firm and one of Bullhorn’s earliest adopters. His 2006 implementation led to a direct partnership with company leadership, including Founder and CEO Art Papas and President and COO Matt Fischer, shaping Bullhorn’s early product evolution through customer-centric feedback.
“Mitesh pushed us to make the product better,” said Papas. “He’s always seen technology through the lens of real-world business needs.”
That frontline perspective never left him. In 2007, Ashar joined Bullhorn, kicking off a nearly two-decade journey that’s seen him lead customer implementations, drive product strategy, and now—step into a role designed to unify and elevate the customer experience across Bullhorn’s global operations.
The Right Leader at the Right Time
Ashar’s appointment is more than a title change. As CCO, he will head Bullhorn’s global Customer Experience organization, overseeing strategy, support, and adoption across the company’s expanding tech ecosystem—including its AI-powered solutions under the Bullhorn Amplify umbrella.
With over 30 years of experience spanning staffing, operations, and enterprise software, Ashar brings not just institutional memory but also sharp insight into what customers need to thrive in an increasingly automated and data-driven environment.
“AI is going to redefine how staffing firms operate,” said Fischer. “Mitesh understands both the opportunity and the anxiety that come with it. He’s the perfect guide for this moment.”
Customer Roots, Executive Vision
Ashar’s journey—from early adopter to product leader to CCO—is rare in the SaaS world and emblematic of Bullhorn’s unique culture. It also resonates with clients who see him as more than just a tech executive.
“Mitesh has always been a trusted partner,” said Paul Sorensen, CEO of Partners Personnel. “He’s exactly who you want in your corner when navigating big change.”
In his new role, Ashar will focus on helping customers scale, innovate, and compete with confidence as staffing enters a new AI-fueled era. That includes aligning internal teams with client goals, evolving service models, and making sure Bullhorn’s technology continues to drive real business outcomes.
“We’re entering the most exciting phase yet,” Ashar said. “This is about empowering staffing firms not just to adapt, but to lead.”
Why This Matters
The creation of the CCO role at Bullhorn reflects a broader industry trend: B2B software providers are being judged not just by their features, but by their ability to deliver measurable success. In a space as relationship-driven as staffing, customer experience is fast becoming a top-line growth driver—not just a support function.
Ashar’s appointment also highlights a growing emphasis on AI integration, as staffing firms scramble to modernize workflows, reduce placement times, and personalize candidate experiences. As Bullhorn doubles down on these capabilities, a leader who understands both the tech and the trenches could be its most valuable asset.
Join thousands of HR leaders who rely on HRTechEdge for the latest in workforce technology, AI-driven HR solutions, and strategic insights.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
