In an era when some companies are quietly backpedaling on diversity commitments, Businessolver is taking a louder, clearer stand: inclusive technology isn’t just ethical—it’s business-critical. The HR and benefits tech firm, known for its Benefitsolver® platform, announced a slate of product enhancements and published its 2024 Sustainability Impact Report, reaffirming its dedication to DEIB (diversity, equity, inclusion, and belonging) and environmental responsibility.
The updates center on improved accessibility and a deeper embedding of identity-affirming features, alongside strategic internal initiatives to build a more equitable workplace. According to Businessolver execs, it’s all part of their “Technology with Heart” philosophy—empathy-led product design that meets real-world employee needs.
“Empathy is at the core of what we do,” said Rae Shanahan, Chief Strategy Officer at Businessolver. “Our DEIB commitment isn’t a checkbox—it’s a continuous investment in people, platforms, and partnerships.”
Accessibility Meets Real-World UX
The biggest shift users will notice? Better accessibility and personalized employee experiences.
Businessolver’s Benefitsolver platform and companion mobile app now comply with WCAG 2.2 AA standards, meaning they’re accessible to users with visual, auditory, or motor impairments—something many HR tech platforms still struggle to deliver consistently.
Also new: support for preferred names and pronouns across the entire platform, including member communications. While seemingly small, this move reflects a growing trend in HR tech to deliver a more personalized and respectful digital experience.
Compared to legacy benefits platforms that often feel one-size-fits-all, these updates make Businessolver stand out—and not just for compliance reasons. In today’s workforce, UX isn’t a perk; it’s a prerequisite.
DEIB: Not Just a Value, a Strategy
Internally, Businessolver is doubling down on culture-building, backed by measurable results. The company saw a 92% improvement in overall satisfaction scores over five years, thanks in part to its partnership with Holistic, a DEI consultancy that uses data to drive inclusion initiatives.
2024 internal results speak volumes:
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84% satisfaction with DEIB communications
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86% culture score
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83% overall employee experience rating
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91% employee retention rate
The company also integrates DEIB goals directly into strategic objectives—a model more tech companies may look to replicate as employee expectations evolve.
Sustainability and Governance: Not an Afterthought
DEIB isn’t Businessolver’s only long game. Its 2024 Sustainability Impact Report outlines commitments across environmental, social, and governance (ESG) areas, from eco-conscious initiatives to philanthropic efforts via the Businessolver Foundation. The report emphasizes not just internal accountability but the company’s broader influence on workplaces through its platform.
As HR tech platforms increasingly come under scrutiny—not just for features, but for values—Businessolver is positioning itself as a purpose-driven alternative to commoditized benefits software.
“In a time when the value of DEIB is being reconsidered by some, our commitment remains clear,” said Shanahan. “Inclusion is not a trend—it’s a principle.”
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