Businessolver, the leader in SaaS-based HR and benefits technology, has launched an upgraded Benefits Communication and Automation Engine—a comprehensive suite of tools aimed at optimizing employee benefit marketing and engagement strategies. The newly enhanced platform helps employers exceed traditional communication methods like emails and texts, ensuring better outreach and connection with employees across different generations, risk tolerances, learning preferences, and eligibility categories.
The Need for Personalized Benefits Communication
According to the 2024 MetLife Annual Employee Benefits Trends Survey, 50% of employees would feel more valued if their employer improved benefits communication. With benefits often representing about 30% of an employer’s compensation budget (Bureau of Labor Statistics), failure to communicate benefits effectively can lead to underutilization and wasted resources.
“Employers must shift away from a one-size-fits-all approach to benefits communication,” said Rae Shanahan, Chief Strategy Officer at Businessolver. “Our Benefits Communication and Automation Engine allows employers to segment employees and reach them through their preferred channels at the right time, without HR teams having to shoulder the burden of becoming marketers.”
Key Features of the Enhanced Benefits Communication and Automation Engine
Businessolver has been delivering automated, personalized benefits communication for over a decade. With the recent updates to their Benefitsolver platform, employers can now access even more advanced features, including:
- Omni-channel Messaging: Target employees through pop-ups, SMS, email, SofiaSM (AI-powered assistant), and more.
- Personalized Communication: Tailor messaging based on employee eligibility, life stage, and communication preferences.
- Analytics and Campaign Tracking: New insight dashboards enable HR teams to track the success of benefit campaigns and refine strategies using detailed analytics.
- Compliance and Design Flexibility: Emails are now WCAG-compliant, with greater design options for brand consistency.
- Enhanced Metrics: Includes marketing-style metrics such as read, bounce, click rates, and improved email deliverability to reduce messages going to junk folders.
Delivering More ROI on Benefits Spend
The enhanced suite of tools ensures that employers can better engage employees with their benefits offerings, improving overall utilization and generating a higher return on investment. Shanahan added, “HR leaders didn’t sign up to be marketers, but with our communication and automation engine, they don’t have to be. We are excited to provide the tools that improve benefit outcomes and make a real impact on employee well-being and satisfaction.”
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