Automation, layoffs, and shifting career expectations are reshaping the job market, making career coaching more essential than ever. The Professional Association of Résumé Writers and Career Coaches is at the forefront, helping professionals rethink, reposition, and reinvent their careers in an AI-driven world.
According to Margaret Phares, Executive Director of PARWCC, career professionals today are more than résumé writers—they are behavior analysts, AI interpreters, and personal brand architects. With more than 90% of Fortune 500 companies using ATS (Applicant Tracking Systems), strategic career support is no longer a luxury—it’s a necessity.
To meet growing demand, PARWCC is taking three bold steps in 2025.
1. Relaunching the Certified Professional Career Coach Program
The CPCC program has been revamped to include:
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AI readiness and navigating automation in hiring.
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Post-pandemic career transitions and psychological resilience.
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Online reputation management for a digital-first job market.
Diane Hudson, CPCC Program Director, emphasizes that coaching is about more than landing a job—it’s about helping individuals redefine success and navigate identity shifts in their careers.
2. Elevating Résumé Writing as a High-Stakes Craft
AI-driven résumé services are flooding the market, but human expertise still outshines automation. The Elite Circle Résumé Contest, culminating at Thrive! 2025, honors résumé writers who craft impactful career narratives.
John Suarez, Program Director for the Fundamentals of Résumé Writing, highlights the deeper impact of a well-crafted résumé:
“A great résumé doesn’t just get someone an interview. It rebuilds confidence. It changes lives.”
3. Hosting Thrive! 2025: The Premier Career Coaching Conference
Scheduled for April 27–29, 2025, in Chicago, Thrive! 2025 is the global hub for career coaching professionals. The event will feature:
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Workshops on executive branding and AI-enhanced coaching.
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Networking with top career strategists and résumé experts.
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Insights into the future of hiring, automation, and job market trends.
Tickets are still available for career professionals eager to learn from industry leaders.
Why Career Coaching Matters Now
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1 in 3 Americans is considering a career change (CareerBuilder, Zippia).
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90% of Fortune 500 companies use ATS, requiring expert résumé strategies.
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The career coaching industry is projected to reach $30 billion by 2030 (IBISWorld).
“Our members are rewriting the future of work—one job seeker at a time,” says Phares.
“Through certifications, contests, and conferences, we’re shaping the next generation of trusted career professionals.”
As AI and automation transform the workplace, career coaching has become an essential profession. PARWCC is leading the way, ensuring job seekers have the strategy, confidence, and personal brand needed to thrive in the future of work.
