Carnegie, a leader in higher education marketing and enrollment strategy, has announced a strategic partnership with Unibuddy, a leading international peer-to-peer marketing platform. This collaboration aims to revolutionize college recruitment by combining AI technology with human connection, offering students personalized experiences that aid in their college selection process.
- Partners: Carnegie and Unibuddy
- Goal: Evolve college recruitment by focusing on human connection and personalization.
- Key Approach: Combining AI with peer-to-peer engagement.
- Gary Colen, CEO of Carnegie:
- “I’m excited to partner with Unibuddy because they share our belief in the power of human connection and personalization. Leveraging AI with human connection will create an even more engaging and meaningful recruitment journey for students.”
Carnegie is dedicated to connecting students with colleges through innovative marketing and enrollment solutions. The company supports higher education clients by developing custom strategies that increase engagement, conversions, and yield. Key aspects of Carnegie’s approach include:
- Data-Rich Practices: Using data to aid strategic decision-making.
- Human Connection: Generating real connections to enhance student engagement.
Unibuddy’s student engagement platform provides tools and insights to boost prospective student conversion throughout the enrollment funnel. By facilitating connections between prospective students, current students, and alumni, Unibuddy helps build community and confidence among potential enrollees. Key features of the Unibuddy platform include:
- Peer-to-Peer Engagement: Enabling students to connect with peers and alumni.
- Community Building: Allowing students to form communities before enrollment.
- Data-Driven Personalization: Using student-generated insights to personalize recruitment.
Collaborative Initiatives
Carnegie and Unibuddy are set to explore various applications of their combined technologies and strategies:
- Summer Initiatives: Working on anti-melt and yield efforts.
- Fall Strategies: Implementing top-of-funnel strategies for the upcoming recruitment cycle.
The partnership aims to transform the recruitment landscape in higher education by:
- Enhancing Recruitment Journeys: Creating more engaging and personalized experiences for students.
- Boosting Confidence in Decisions: Empowering students to make more informed and confident decisions about their future.
- Attracting Qualified Applicants: Helping institutions attract and convert more invested enrollees.
Carnegie and Unibuddy’s partnership marks a significant step forward in the evolution of college recruitment. By leveraging the power of AI and peer-to-peer engagement, they aim to assist students in finding their post-secondary home and provide enrollment managers with innovative tools to recruit Gen Z and Gen Alpha.
