CoachHub’s AIMY™ Brings Personalized AI Coaching to the Entire Workforce
In a move that blurs the line between executive coaching and AI enablement, digital coaching platform CoachHub has officially launched AIMY™, a conversational AI coach designed to make workplace development more scalable, accessible, and—surprisingly—human.
Unlike generic AI chatbots or basic productivity assistants, AIMY™ aims to act as a true coaching partner. Think of it less like ChatGPT in a business suit and more like a pocket-sized career strategist, available 24/7, in your preferred language, tone, and coaching style.
After a successful beta rollout with organizations like Texas Tech University and Bolton, AIMY™ is now available to all CoachHub customers globally.
AI Coaching, Humanized
At its core, AIMY™ is designed to offer real-time coaching for employees at all levels—executives, mid-level managers, new hires—without the cost or bandwidth limitations of live coaching sessions. It provides a 360° coaching model that integrates goal setting, role-playing, and progress tracking, all within a personalized interface.
And yes, it’s customizable. Users can choose the voice, gender, language, and coaching style they resonate with most—an approach that aims to make digital coaching feel less transactional and more empathetic.
“Offering coachees the ability to select a voice, avatar, language, and coaching style makes the entire experience feel more human, relevant and engaging,” said Hilary Aylesworth, Chief Product and Technology Officer at CoachHub.
The early feedback suggests it’s working: 80% of beta users engaged AIMY™’s role-play feature to rehearse feedback conversations, with topics ranging from conflict resolution to peer collaboration.
Coaching, On-Demand and On Your Terms
Whether you’re navigating a performance review, onboarding into a new role, or gearing up for a tough conversation with a manager, AIMY™ supports three coaching modes:
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Goal-Based Coaching: Long-term development aligned with strategic career objectives.
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Situational Coaching: Just-in-time support for immediate workplace challenges.
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Role-Play: Practice conversations with tailored prompts and guidance.
This modular approach positions AIMY™ as more than just a chatbot—it’s a structured framework for reflection, skill-building, and behavior change. And unlike static e-learning or clunky LMS interfaces, the experience is continuous and conversational.
Popular coaching themes include:
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Giving and receiving feedback
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Stress and time management
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Communication and teamwork
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Navigating organizational change
Real-World Results: From Academia to Enterprise
At Texas Tech University, AIMY™ quickly proved its worth. One user noted, “The questions AIMY™ posed were appropriate and effectively prompted me to think through my objectives in greater detail.”
Meanwhile, at Bolton, users saw it as an “untiring sparring partner” for early-stage problem-solving and goal-setting.
These use cases highlight AIMY™’s versatility. It’s just as useful for self-guided career development as it is for structured L&D initiatives—and it’s accessible any time, on demand.
A Strategic Play in the AI Coaching Arms Race
With this launch, CoachHub joins the rising ranks of HR tech vendors deploying AI to scale professional development. Platforms like BetterUp, Torch, and even Microsoft’s Viva Learning are increasingly folding AI into their learning and development (L&D) offerings.
But where CoachHub distinguishes itself is in its deep coaching DNA. With over 1,000 enterprise clients and a network of 3,500+ professional coaches, it’s building AI on the shoulders of human expertise—not just datasets. AIMY™ was developed in collaboration with CoachHub’s Science Council and the International Coaching Federation (ICF), adding a layer of research-backed credibility to its design.
In an era where companies face record-high burnout, skills gaps, and change fatigue, AIMY™ promises to be more than a shiny object in the AI hype cycle. It offers something many platforms can’t: a scalable, personalized path to employee growth that doesn’t sacrifice depth for speed.
As CoachHub CEO Matti Niebelschütz puts it, “AIMY™ transforms professional development on a global scale by connecting coaching to what matters most — your values and strategic vision.”
Time will tell if AIMY™ lives up to that mission, but the early signs point to a thoughtful, targeted evolution of workplace learning.
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