HomeinterviewsMetLife Teams Up with Nayya to Launch Upwise on Workday Marketplace

MetLife Teams Up with Nayya to Launch Upwise on Workday Marketplace

Navigating employee benefits can feel like deciphering a tax code blindfolded. MetLife wants to change that—with help from Nayya and Workday.

In a move designed to tackle the so-called “benefits confusion gap,” MetLife announced it’s expanding access to its digital benefits experience platform, Upwise, through Workday Marketplace, thanks to a new collaboration with Nayya, a benefits optimization platform. Starting October 1, 2025, Workday HCM and Benefits customers will be able to offer Upwise to employees—free of charge—provided they offer or add any of MetLife’s supplemental health products: Accident, Hospital Indemnity, or Critical Illness insurance.

Why It Matters

Employee benefits may be more generous than ever, but that doesn’t mean they’re easy to understand. According to MetLife’s 2025 Employee Benefit Trends Study, 52% of employees admit they don’t fully understand their benefits—a stat that can translate to wasted dollars and underutilized coverage.

Upwise, launched in 2024, was built to close that knowledge gap. And according to MetLife’s internal survey, 64% of users say the platform helped them make better benefits decisions. With this latest integration, MetLife is betting big on scale—and simplicity.

A Strategic Three-Way Play

This isn’t just a product expansion—it’s a coordinated ecosystem strategy. MetLife, Workday, and Nayya bring together three pillars of HR tech: insurance benefits, enterprise HR systems, and AI-powered personalization.

“We’re elated that Workday is enabling the scaling of our leading solution,” said Bradd Chignoli, EVP at MetLife. “The addition of Upwise on Workday Marketplace allows us to tap into this robust ecosystem and provide seamless integration for our mutual customers.”

Nayya’s Chief Revenue Officer, George Michaels, added: “Workday and MetLife are industry titans. Nayya is proud to be the connective tissue helping unify systems, data, and people.”

The integration aligns with MetLife’s ongoing role as a Workday Wellness partner, furthering its push to improve employee financial well-being through smarter tech.

Market Context: Smart Benefits Are Table Stakes

With AI reshaping every corner of HR—from recruiting to performance reviews—the benefits space is due for its own digital reckoning. Legacy portals and paper packets are giving way to intelligent, user-friendly platforms like Upwise, which aim to turn benefits confusion into confident choices.

In that sense, MetLife isn’t just streamlining access—it’s shifting expectations. By removing cost and complexity for Workday users, it’s putting pressure on competitors like Aflac, Guardian, and Prudential to modernize their offerings too.

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