Qualtrics, the pioneer of the experience management (XM) category, has unveiled exciting details for the X4: Experience Management Summit 2025. Scheduled for March 18-20 in Salt Lake City, this premier event brings together over 8,000 industry leaders, C-suite executives, and experts in customer and employee experiences to share groundbreaking insights and strategies.
This year’s summit promises keynote addresses from prominent leaders like Donna Morris (Walmart), Bill McDermott (ServiceNow), and Rob Swain (KFC Global), alongside speakers from brands such as Hilton, Applebee’s, Ford, and Atlassian.
1. Keynote Highlights
- Donna Morris (Walmart) on fostering employee engagement.
- Bill McDermott (ServiceNow) on leveraging customer experience to drive growth.
- Rob Swain (KFC Global) on operational excellence through XM strategies.
These leaders will share actionable insights into creating transformative experiences for both employees and customers.
2. Breakout Session Tracks
The summit offers over 30 breakout sessions across seven tracks:
- Customer Experience (CX): Learn from leaders at Fiserv, Hilton, and Applebee’s about using XM and AI to enhance loyalty and market share.
- Employee Experience (EX): Discover how brands like Stripe and Atlassian implement AI-powered tools to engage employees and connect critical moments in the employee journey.
- Strategy & Research: Experts from Roblox and Indeed.com will explore using synthetic data and advanced market research tools for scalable and distinctive experiences.
3. Hands-On Learning and Networking Opportunities
- Participate in expert-led training sessions with the XM Basecamp add-on to gain practical experience with Qualtrics solutions.
- Build connections with peers and industry leaders to exchange best practices and innovations.
4. Why Attend X4 2025?
Lynn Girotto, CMO of Qualtrics, describes X4 as a must-attend event for organizations aiming to elevate the value delivered to customers and employees.
Key takeaways include:
- Strategies to integrate AI into customer and employee experience programs.
- Proven methods for achieving business goals through innovative XM practices.
- Access to insights from global industry leaders.
The X4 2025 Summit by Qualtrics promises a wealth of knowledge, inspiration, and actionable strategies for organizations looking to transform their customer and employee experiences. Don’t miss the chance to gain valuable tools and connections that will drive immediate impact within your organization.
