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HomeNewsApplicant to Advocate: Building a Winning Employee Experience

Applicant to Advocate: Building a Winning Employee Experience

A candidate walks through your company door brimming with excitement. They are impressed with the company profile, like the culture, and land their dream job. But the story doesn’t end there. What happens after that?

Low engagement costs the global economy US$8.8 trillion and accounts for 9% of the global GDP. (Gallup, 2023) You must cultivate a winning Employee Experience (EX) that fosters employee engagement, strengthens workplace culture, and promotes a healthy work-life balance. This experience starts long before the first day of work and extends well beyond.

This article will discuss the entire employee experience and explore strategies for transforming your workforce from enthusiastic applicants into passionate advocates for your brand.

How Employee Well-being and Work-Life Balance Shapes Employee Experience

The concept of Employee Experience (EX) has become a critical focus for businesses seeking to thrive. But at the heart of a positive Employee Experience lie two key ingredients: employee well-being and a healthy work-life balance.

Why are these elements so crucial?

Employee well-being refers to your workforce’s physical, mental, and emotional health.

  • Engaged: Individuals who feel valued and have a sense of purpose in their work are invested and productive.
  • Creative: A happy and healthy workforce will approach problems with fresh perspectives and innovative solutions.
  • Resilient: Employees who feel supported are better equipped to handle challenges and bounce back from setbacks.

Work-life balance ensures that employees have adequate time and energy to devote to their personal lives outside of work.

  • Reduced Turnover: Happy and healthy employees will not seek employment elsewhere, leading to significant cost savings for your company.
  • Enhanced Customer Experience: A content and engaged workforce create a more positive customer experience. Employees who feel empowered and valued deliver better service.
  • Stronger Workplace Culture: Promoting well-being fosters community and belonging, strengthening workplace culture.
  • Improved Employee Recognition: Employees who feel supported are more receptive to recognition programs, leading to a positive and motivated workforce.

There are many ways to integrate well-being and work-life balance into your employee lifecycle.  Here are a few examples:

  • Comprehensive Health and Wellness Programs: Offer programs that address physical and mental health needs, including access to counseling services.
  • Open Communication and Supportive Leadership: Encourage open communication and create a safe space for employees to discuss challenges.
  • Meaningful Work and Recognition: Provide opportunities for employees to do work that they find fulfilling and create a culture of recognition that celebrates achievements.
  • Flexible Work Arrangements: Offer options like remote work or flexible hours to allow employees to manage their personal responsibilities.

The Employee Experience Framework

Let’s explore how to design and manage employee experience to ensure it fosters employee engagement, strengthens workplace culture, and promotes a healthy work-life balance.

  • Attract: This stage focuses on employer branding, talent acquisition strategies, and crafting a compelling job description that attracts qualified candidates who fit your culture well.
  • Recruit: This includes creating a smooth and positive application experience, conducting compelling interviews, and offering competitive compensation and benefits packages.
  • Onboard: A well-designed onboarding program is crucial for setting the tone for the employee experience. This stage provides new hires the information and resources they need to feel welcome, informed, and prepared for success.
  • Develop: Once on board, employees need opportunities for growth and development. It includes providing access to training programs, mentorship opportunities, and career development paths.
  • Engage: Keeping employees engaged is essential for a positive Employee Experience. Strategies like fostering open communication, providing regular feedback, and offering opportunities for recognition can boost engagement.
  • Retain: Retaining top talent is critical for organizational success. This stage involves creating a positive work environment, offering competitive compensation and benefits, and promoting work-life balance.
  • Separate: Even after an employee leaves your company, their experience can impact your employer brand. A positive separation experience, including an exit interview and clear communication, can leave a lasting positive impression.

Building Your Framework

The best approach is to tailor it to your company’s culture, industry, and workforce needs.  Here are some initial steps to consider

  • Gather Input: Involve employees at all levels in the design process. Their perspectives are valuable for understanding their needs and expectations.
  • Identify Key Touchpoints: Pinpoint the critical moments throughout the employee lifecycle where interactions with your company shape the overall Employee Experience.
  • Define Success Metrics: Determine how you will measure the effectiveness of your Employee Experience initiatives. Look at metrics like employee engagement, retention rates, and customer satisfaction.
  • Continual Improvement: The Employee Experience landscape is constantly evolving. Review your framework regularly and make adjustments as needed to ensure it remains effective.

Improving Employee Experience to Foster Employee Engagement

A positive Employee Experience (EX) is no longer a perk; it’s a necessity. Here are some key strategies to consider

Fueling Employee Engagement

  • Recognize and Reward Achievements: Implement a recognition culture that celebrates individual and team accomplishments. It can go beyond financial rewards and include public praise and additional responsibilities.
  • Offer Opportunities for Growth and Development: Provide access to training programs, mentorship opportunities, and career development paths to help employees reach their full potential.
  • Encourage Collaboration and Teamwork: Create opportunities for employees from different departments to work together. It fosters a sense of community, breaks down silos, and leads to better problem-solving.
  • Solicit and Act on Employee Feedback: Regularly ask for employee feedback through surveys, focus groups, or anonymous suggestion boxes. Demonstrate that you value their input by taking action on their suggestions.
  • Empower Employees to Make Decisions: Give employees ownership over their work and encourage them to take initiative. It fosters trust, increases engagement, and leads to a more innovative workforce.

Employee Experience vs. Employee Engagement

While both Employee Experience (EX) and Employee Engagement are crucial aspects of a successful workplace, they are different.

Think of Employee Experience as the foundation and Employee Engagement as the building on top.  A strong foundation (positive Employee Experience) is essential for a sturdy and successful building (high Employee Engagement).

Here’s how they work together:

  • Investing in Employee Experience creates a work environment that fosters engagement. Happy and supported employees will be motivated and invested in their work.
  • High employee engagement can provide valuable feedback to improve the Employee Experience. Engaged employees will share their ideas and concerns, helping identify areas for improvement.

Challenges of Crafting a Winning Employee Experience

While the importance of a positive Employee Experience (EX) is undeniable, creating a winning experience for your workforce comes with challenges.

 Challenge 1: Inconsistent Experience Across the Lifecycle

A positive Employee Experience should be consistent throughout the employee lifecycle, from attracting talent to eventual departure.  However, inconsistencies can arise.  For example:

  • A stellar recruitment process followed by a lackluster onboarding program can disappoint new hires.
  • Opportunities for growth and development may be limited to specific departments or seniority levels. Slack fosters employee growth through mentorship programs, including “First Graduate,” which supports first-generation college graduates by pairing them with mentors for career development. It helps employees feel valued and promotes continuous learning and progression.
  • Recognition programs might not be well-defined or inclusive, demotivating high performers. At Zappos, employees are empowered to recognize their peers through a peer-to-peer recognition program, where they can award a $50 bonus to a colleague each quarter, fostering a culture of appreciation and teamwork.

Challenge 2: Measuring and Tracking Progress

Employee Experience is an ongoing process, and tracking your progress is important.  However, this can be challenging:

  • Choosing the right metrics: Many factors contribute to EX, so selecting the most relevant metrics is crucial.
  • Gathering accurate data: Employee surveys can be helpful, but low participation rates can skew results.
  • Taking action on feedback: It’s essential to gather feedback and demonstrate that you’re taking steps to address employee concerns.

Solution:  Use various data points to track Employee Experience, including employee surveys, focus groups, exit interviews, and engagement scores. Communicate how you use feedback to improve the Employee Experience and demonstrate a commitment to continuous improvement.

Challenge 3: Keeping Up with the Evolving Workforce

The needs and expectations of employees are constantly evolving.   Here are some trends to consider:

  • Generational Differences: Different generations may have varying expectations regarding work-life balance, communication styles, and career development.
  • Remote Work: The rise of remote work requires new strategies for maintaining a strong company culture and fostering engagement.
  • The Desire for Purpose: Employees increasingly seek work that they find meaningful and contributes to a larger purpose.

Solution:   Stay informed about workforce trends and adapt your Employee Experience strategies accordingly.   Consider creating flexible programs and benefits that cater to the diverse needs of your employees.


Building a positive Employee Experience is a continuous journey, not a one-time destination.  By acknowledging these challenges and implementing proactive solutions, you can create a winning Employee Experience that fosters employee engagement, strengthens your workplace culture, and propels your organization towards long-term success.  Remember, your employees are your greatest asset, and investing in their experience is an investment in your company’s future.

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