In a bold step toward intelligent hiring, Groupe Sentinella, a Trois-Rivières-based employment agency, has officially transitioned from Zoho Recruit to Fiona AI, the cutting-edge recruitment assistant developed by Montreal startup Botzbrain.
This shift marks a strategic move to eliminate time-consuming admin tasks, automate resume processing, and re-center recruiters on human interaction—where their expertise adds the most value.
Why Groupe Sentinella Made the Switch
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Manual Work Overload: Previously, recruiters had to sift through 300+ CVs manually, entering information line by line.
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Lack of Efficiency: The manual process delayed candidate shortlisting and limited time for real human engagement.
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Desire for Automation Without Losing the Human Touch: The team sought a solution that could streamline operations without dehumanizing the recruitment process.
“Fiona, find me a profile in the construction field with three years of experience,” they say—and results are delivered in seconds.
Fiona AI: Beyond Resume Screening
Fiona AI is more than just an ATS replacement. It’s a smart recruitment copilot with powerful capabilities:
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Automated Profile Creation: Reads resumes and generates structured candidate profiles instantly.
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Candidate Matching & Scoring: Predicts performance and experience relevance using AI.
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Communication Management: Handles outbound/inbound emails, calls, and recruiter calendars.
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Interview Transcription: Offers real-time call transcription, improving data capture and compliance.
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Natural Language Search: Enables recruiters to make intuitive requests and receive ready-to-use candidate lists.
A Digital Ecosystem Overhaul
The adoption of Fiona AI came with a broader digital transformation:
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New Website: Built to match the enhanced tech stack and candidate experience.
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No More Application Forms: Applicants only need to upload a resume—Fiona handles the rest.
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System Integration: Fiona now operates as a central tool across Groupe Sentinella’s workflows.
Human-Centric AI: The Botzbrain Philosophy
Botzbrain, the startup behind Fiona AI, emphasizes a partnership model between recruiters and AI, rather than full automation.
“We don’t want to automate everything 100%. The heart of recruitment is the human. Fiona is our copilot, not an autopilot,” says the Botzbrain team.
This sentiment reflects a broader trend in HRTech: AI designed to amplify—not replace—human judgment.
A New Era of Smart, Human-Focused Recruitment
With Fiona AI integrated at the core of their recruitment operations, Groupe Sentinella has joined a growing movement of forward-thinking agencies redefining efficiency and personalization in hiring. By embracing intelligent automation, they’ve freed their recruiters to focus on relationship-building, candidate experience, and long-term placement success—proving that in recruitment, technology should enhance the human, not replace it.
