Haley Marketing Group, a leading firm in website development, content, and recruitment marketing for staffing and recruiting industries, has acquired Polaris Recruitment Communications. This strategic move enhances Haley Marketing’s capabilities, offering clients expanded expertise and innovative solutions to optimize their talent acquisition strategies.
About Polaris Recruitment Communications
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Established in 2004, Polaris specializes in recruitment marketing strategy and career site development.
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Offers expertise in Indeed job advertising, paid recruitment media management (PPC and traditional advertising), and social recruiting services.
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Has deep experience managing job advertising for high-volume retailers and recruitment marketing for law firms, higher education, manufacturing, and healthcare sectors.
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Brings strong knowledge in HR, recruitment advertising, media strategy, and client services.
Strategic Impact of the Acquisition
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Polaris’ recruitment marketing experience nearly doubles Haley Marketing’s team depth.
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Enhances Haley Marketing’s recruitment marketing portfolio with more comprehensive services and expertise.
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Fosters synergy between the two firms, enabling better service and expanded solutions for both client bases.
Leadership Perspectives
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David Searns, Co-CEO of Haley Marketing, highlighted excitement about combining strengths and improving client service.
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Katie Krzywicki, Director of Digital Marketing at Haley Marketing and former Polaris VP of Operations, emphasized the value of merging digital and recruitment marketing expertise to deliver greater client outcomes.
Client Benefits
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Broader recruitment marketing solutions aimed at increasing candidate quality.
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Reduction in job advertising costs through improved media management.
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Enhanced effectiveness of social media, paid ads, SEO, and traditional media channels for recruiting success.
The acquisition of Polaris Recruitment Communications strengthens Haley Marketing Group’s position as a leader in recruitment marketing by expanding expertise, service offerings, and client value. This strategic growth enables the combined teams to deliver more powerful, cost-effective, and innovative talent acquisition solutions across various industries.
