Hallmark, a leading healthcare workforce management technology company, has announced two significant leadership appointments to enhance its customer success and vendor partnerships. These strategic moves underscore Hallmark’s dedication to empowering healthcare systems with innovative, flexible workforce strategies.
Leadership Additions
Michelle Lichte has been named Chief Client Success Officer, bringing 30+ years of expertise in healthcare workforce management and operational transformation, including tenures at Epic and Nordic Consulting.
Brandon Chamberland has been promoted to Chief Strategy and Partnerships Officer. He will focus on strengthening vendor relationships and optimizing collaboration with staffing agencies to complement internal workforce strategies.
Hallmark’s Einstein II Solution
Hallmark’s Einstein II platform helps health systems:
- Build and manage internal float pools.
- Seamlessly integrate external staffing when necessary.
- Reduce reliance on costly external staffing, fostering sustainability.
Benefits to Health Systems
- Cost Savings: Minimize expenses by maximizing the use of internal staff.
- Enhanced Clinician Engagement: Provide staff flexibility to choose when and where they work.
- Improved Patient Safety: Maintain a consistent, well-supported workforce.
CEO Insights
Bruce Cerullo, CEO of Hallmark, stated:
“By focusing on customer success and partnerships, we deliver workforce solutions that empower internal teams and optimize external resources, ensuring better clinician engagement and cost efficiency.”
