Canva’s second annual New Year, New Job report reveals how AI, social media, and accessible design tools are reshaping the hiring landscape. With job seekers leveraging visual mediums, interactive resumes, and personal branding, the report underscores the importance of creativity and technology in standing out in today’s competitive job market.
Key Findings from Canva’s New Year, New Job Report:
- Interactive and Visual Resumes Dominate:
- 65% of hiring managers prefer resumes with interactive features.
- 62% favor resumes with color over black-and-white designs.
- 72% value portfolios showcasing candidates’ work via websites or presentations, though only 35% of job seekers use them.
- 50% of hiring managers are open to video cover letters.
- AI’s Growing Role in the Job Search Process:
- 57% of job seekers use AI for creating resumes, up 12% from 2023.
- 96% of AI-assisted applications received interview callbacks.
- AI tools aid hiring managers by summarizing resumes (37%) and crafting job descriptions (35%).
- 73% of hiring managers believe candidates should disclose AI use in applications.
- Social Media for Personal Branding and Job Hunting:
- 68% of hiring managers review candidates’ social media profiles.
- 94% value a professional online presence related to candidates’ careers.
- 80% of job seekers search for roles on platforms like Facebook and Instagram, with 88% of Gen Z leveraging these platforms.
- AI in Onboarding:
- 77% of hiring managers use AI to create visual onboarding materials.
- 76% of new hires say AI eased their transition into new roles.
- 81% of new hires emphasize the importance of design skills and polished materials during onboarding.
- Canva’s Role in Transforming Job Applications:
- Canva supported the creation of over 390 million resumes in 2024.
- Tools like Magic Write, Canva’s AI-powered writing assistant, were used 13 million times in resume designs.
Canva’s report highlights how the integration of AI, social media, and accessible design tools is redefining job hunting and hiring. Embracing these trends can help candidates craft standout applications and make lasting impressions on hiring managers.