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HomeinterviewsHumans First, Digital Always: ManpowerGroup’s AI Strategy at VivaTech

Humans First, Digital Always: ManpowerGroup’s AI Strategy at VivaTech

Artificial Intelligence (AI) is reshaping work, but it’s not replacing humans—it’s redefining their role. At Viva Technology 2025 in Paris, ManpowerGroup highlights how leading organizations are not just investing in AI, but equally in people. New research and key insights demonstrate why human adaptability, creativity, and ethical judgment are more essential than ever.

Insights from ManpowerGroup’s Latest Research

  • AI Adoption is Widespread, but Its Limits are Clear:

    • 85% of employers are using AI in hiring processes.

    • One-third believe AI cannot replicate ethical judgment.

    • 31% say customer service requires a human touch.

  • Human + AI: The Future of Work:

    • Workers who understand and utilize AI will be more valuable.

    • AI is seen as an augmentation tool—not a replacement.

  • Worker Sentiment is Optimistic:

    • Global Talent Barometer 2025 shows a 2-point rise in worker confidence since 2024.

    • Career development access and adaptability boost optimism.

VivaTech 2025 Event Highlights by ManpowerGroup

1. Thought Leadership Sessions

  • The Human Algorithm: Leading Work and Talent in the AI Age
    June 11 | 1:55 PM – 2:25 PM CET

    • Speaker: Jonas Prising (ManpowerGroup CEO) with Maud Alvarez-Pereyre (LVMH)

    • Topics: Skills ecosystem, talent acquisition, human adaptability, and AI’s macro impact

  • What Comes After ESG?
    June 12 | 10:00 AM – 10:30 AM CET

    • Speaker: Ruth Harper (CMO & CSO, ManpowerGroup)

    • Discussion on redefining responsibility, impact beyond compliance, and value creation

  • Is the Labor Market Keeping Up?
    June 13 | 2:50 PM – 3:35 PM CET

    • Speaker: Riccardo Barberis with experts from LinkedIn, MIT Technology Review, and Malt

    • Themes: Market mismatches, redefining careers, resilience in a fast-paced economy

2. Booth Activities and Exclusive Conversations

  • Table Talks with Dr. Tomas Chamorro-Premuzic

    • Card-game-inspired discussions with senior leaders

    • Focus: Human uniqueness in an AI-dominated environment

  • Live CIO Panel Discussion
    June 11 | 10:15 AM CET

    • Presentation of the 2025 CIO Outlook

    • Insights into AI transformation in enterprise environments

3. 2025 VivaTech Startup Challenge: “AI, Tech & #huManpower”

From 137 applicants, 5 innovative startups were selected as finalists:

  • Coachello
    AI-based career mapping and coaching via avatar role-play simulations

  • Hippolyte
    LLM-powered recruitment platform enhancing employer branding

  • Hunel.io
    ATS-integrated system rerouting missed candidate matches to improve placements

  • Popp
    AI recruitment assistant automating the hiring funnel and boosting relationship-building

  • Workait
    AI worker marketplace offering customizable digital workers with diverse capabilities

These startups will pitch on June 11, 10:45 AM – 11:45 AM CET. The winner will collaborate on a proof-of-concept with ManpowerGroup.

ManpowerGroup’s presence at VivaTech 2025 reinforces a vital message: technological advancement should go hand-in-hand with human development. As AI becomes embedded in the workplace, organizations that invest in human traits—like creativity, empathy, and strategic thinking—will lead the future. The “Humans First, Digital Always” mindset isn’t just a slogan—it’s a strategy for sustainable growth in the AI era.

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