Interactive EQ, a leader in AI-driven talent assessment, has officially launched SaaS IEQ, a specialized product designed for software-as-a-service businesses. This interactive platform evaluates emotional quotient through immersive video scenarios, helping HR teams and managers optimize hiring, training, and promotion decisions.
Founded by former Tekion executive Napo Rumteen, Interactive EQ addresses the chronic inefficiencies in interviewing, onboarding, and employee development processes by decoding intangible soft skills that traditional assessments often overlook.
Why EQ Matters in SaaS Hiring
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High Turnover in Sales: Sales roles experience over 27% annual turnover—much higher than other sectors, according to Harvard Business Review.
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Lost Revenue Impact: U.S. companies spend over $15 billion annually training salespeople and $800 billion on incentives—wasted if turnover remains high.
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Manager Challenges: Time-compressed hiring cycles and inadequate development tools force managers into rushed hiring decisions, contributing to avoidable attrition.
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Sink or Swim Culture: Without structured evaluation tools, employees are often left to succeed—or fail—without proper support.
SaaS IEQ: A Game-Changer for People Managers
SaaS IEQ helps hiring managers and HR teams:
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Measure EQ in Real Time: Through interactive videos simulating real-world SaaS scenarios.
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Improve Quality of Hire: By identifying candidates with the right blend of soft skills and leadership potential.
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Reduce Turnover: With data-backed insights that promote better hiring and early employee development.
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Promote Talent Thoughtfully: By identifying potential leaders based on behavior, not just experience or seniority.
“SaaS IEQ goes beyond personality—it measures situational reactions and leadership potential,” said Napo Rumteen, CEO of Interactive EQ.
How SaaS IEQ Works
Participants engage in immersive, scenario-based assessments that test multiple soft skill categories:
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Observation Skills: Reading non-verbal cues and gauging audience engagement.
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Situational Awareness: Navigating crises, conflicts, and opportunities in real-time.
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Business Acumen: Making decisions aligned with broader business outcomes.
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Empathy: Responding effectively to customer or team emotions through active listening and understanding.
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Collaborative Aptitude: Thriving in cross-functional, often remote teams.
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Solutioning: Applying critical thinking to solve real business problems.
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Cultural Fit: Assessing alignment with company values and team dynamics.
These assessments feed into an AI-powered proprietary scoring system that delivers a comprehensive IEQ Score for each participant, complete with detailed performance insights.
Expansion and Industry-Specific Offerings
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SaaS IEQ is currently available for companies of all sizes in the software sector.
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AutoIEQ, tailored for the automotive industry, launched in January 2025.
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Upcoming industry-focused versions for healthcare and hospitality are in development.
The Future of Hiring is Intelligent and Intuitive
Interactive EQ is tackling a long-standing challenge in talent acquisition—measuring the intangible. With SaaS IEQ, companies can now objectively evaluate soft skills, reduce turnover, and develop talent that fits their culture and goals. In an industry where every hire affects sales performance and team cohesion, the ability to decode EQ is no longer optional—it’s essential.
