Enterprise video platform Kaltura is pushing deeper into the rapidly evolving world of agentic AI with the launch of Agentic Avatars, a new class of real-time conversational video agents designed to power interactive digital experiences across enterprise applications.
The company also introduced a Conversational Agents Software Development Kit (SDK), allowing developers to embed avatar-based AI interactions directly into websites, applications, learning platforms, and customer support systems.
Together, the tools mark Kaltura’s latest move to position itself as what it calls an “Agentic Digital Experience” company—a platform where AI agents, enterprise data, and interactive media converge to deliver highly personalized user engagement.
The broader vision: replacing static digital interfaces with dynamic, AI-driven conversations.
Moving Beyond Static Digital Experiences
Despite years of investment in digital transformation, many enterprise experiences remain fragmented. Customer support portals, employee training systems, and marketing platforms often operate in silos, offering limited real-time interaction.
Agentic Avatars aim to change that interaction model.
Rather than presenting static information, these AI-powered avatars can hold live, human-like conversations with users while interpreting their intent in real time. The system can guide users toward specific outcomes—such as completing a purchase, resolving a support issue, or onboarding a new employee.
That shift reflects a growing trend toward agentic interfaces, where autonomous AI agents actively assist users instead of waiting for commands.
According to Ron Yekutiel, co-founder and CEO of Kaltura, the future of digital engagement will rely on this type of interaction.
“Same-for-all digital experiences will soon give way to rich, agentic, personalized ones,” Yekutiel said, noting that the company sees significant potential across customer, employee, learner, and audience journeys.
What Makes Agentic Avatars Different
At the core of Kaltura’s new offering is a combination of conversational AI and real-time video interaction.
Agentic Avatars support more than 30 languages and analyze multiple signals simultaneously during a conversation. These include spoken input, contextual cues, and visual data from screens or cameras.
The avatars then generate multimodal responses—combining speech, visuals, and dynamically created media—to provide guidance or answer questions.
Under the hood, the avatars run on Kaltura’s video infrastructure and integrate with the company’s existing enterprise tools, including video portals, virtual events platforms, webinars, and virtual classrooms.
They also connect with Kaltura’s Genie AI agents, allowing organizations to automate tasks and conversations within broader business workflows.
The result is a system designed to function as an always-available digital expert embedded directly into enterprise applications.
A Toolkit for Developers
Beyond launching the avatars themselves, Kaltura is targeting developers with its new SDK.
The Agentic Avatar SDK allows organizations to integrate the avatars into their own products and services while controlling how the AI behaves and interacts with users.
Developers can configure:
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Conversation logic and workflows
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Knowledge sources and data access
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Communication style and personality
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Integration with internal systems
This level of control allows companies to design custom experiences aligned with specific business goals.
For example, a sales-focused avatar might qualify leads and guide product discovery, while a training-focused version could assist employees with onboarding or certification preparation.
The SDK also opens the door for developers and AI coding agents to build entirely new applications around avatar-based interactions.
Enterprise Use Cases Are Already Emerging
Even before its general availability announcement, Kaltura says it has been discussing potential deployments with organizations across several industries.
Some of the early use cases being explored include:
Financial services:
Personalized account guidance, onboarding support, and proactive service interactions.
Technology companies:
AI-powered sales and marketing assistants that guide website visitors through product discovery and qualification.
Education providers:
Admissions advising, personalized tutoring, student onboarding, and certification support.
Media companies:
Content discovery assistants and subscription management support.
Because the avatars integrate directly with enterprise data systems, they can provide context-aware responses tailored to individual users.
That level of personalization could significantly improve engagement and efficiency in digital interactions.
AI Avatars Enter the Enterprise
Kaltura’s launch comes amid growing interest in AI avatars and virtual agents across industries.
Advances in generative AI, natural language processing, and real-time rendering have made it possible to create digital assistants that interact with users through both conversation and visual presence.
Several technology companies are exploring similar concepts for customer service, education, and enterprise collaboration.
However, many early solutions remain experimental or limited to narrow use cases.
Kaltura is betting that combining conversational AI with its established enterprise video infrastructure will give it an advantage in scaling avatar-based experiences across large organizations.
A Unified Platform for Multiple Teams
One of the differentiators Kaltura emphasizes is its single unified platform approach.
Agentic Avatars can operate across multiple enterprise departments, including:
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Marketing and sales
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Customer support
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Employee training and onboarding
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Corporate communications
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Human resources
Each avatar can be configured to pursue specific outcomes—such as increasing lead conversions, resolving support tickets faster, or improving training completion rates.
Because the avatars are grounded in an organization’s knowledge base and integrated with internal systems, they can function as operational assistants rather than generic chatbots.
The Future of Agentic Experiences
The introduction of Agentic Avatars reflects a broader shift in enterprise technology.
For decades, digital experiences have largely relied on menus, forms, and search bars. AI agents are now beginning to replace those interfaces with interactive conversations.
Instead of navigating complex systems, users can simply talk to a digital assistant that understands their intent and completes tasks on their behalf.
If platforms like Kaltura succeed, the next generation of enterprise applications may look less like software dashboards—and more like conversations.
For organizations seeking deeper engagement with customers, employees, and learners, that shift could redefine how digital experiences are designed.
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