Lights, Camera, Hired: Video’s Impact on Modern Recruitment

Welcome to the future of recruitment, where words meet action and visuals take the lead!

Recruitment marketing is like the art of storytelling in hiring, where you strategically use marketing tactics to charm, involve, and support potential candidates. It’s about treating candidates as VIPs, just like customers.

Video recruitment has been enhancing the recruitment space, quite like a visual storyteller. They aim to make our workplace stand out, create happy candidate stories, and magnetize the best talent to join our crew. It’s all about creating an inviting tale and giving candidates a sneak peek through captivating videos.

We’re diving into the visual storytelling of recruitment, exploring how it transcends traditional hiring methods, giving life to conventional job descriptions and a face to your company culture.

Join us as we explore how video revolutionizes hiring, boosts productivity, and tackles age-old recruitment challenges.

Crafting a Standout Recruitment Video: The Quintessential Five

Creating a compelling recruitment video helps you showcase your brand, organizational culture, and most significantly what candidates can expect working in your company. This goes on to attract top talent and resonates better with the candidates than a simple textual content could ever achieve. Here are five key elements at make a good recruitment video:

• In recruitment videos, Authenticity is Key. Showcase your workplace with genuine employees, candid moments, and unscripted charm to connect with potential candidates.
• Enter Compelling Storytelling – the secret sauce that weaves a narrative where candidates envision themselves as integral parts of your organization. Stir emotions, resonate with your audience, and leave an indelible mark on their imaginations.
• Spotlight your Company Culture. Illuminate day-to-day activities, team collaborations, and special perks for a peek behind the curtain that helps candidates assess their fit.
• Add Testimonials, allowing team members to share why they love working at your company. Their authentic reviews resonate with potential candidates.
• For the grand finale, a Clear Call to Action (CTA) guides potential candidates seamlessly to the next act. End with a compelling CTA that directs viewers to your careers page and invites them to apply or to connect with your recruitment team.

Candidate Journey in Video Recruitment

Awareness

• Problem: Candidates often find it challenging to feel connected in traditional recruitment processes that demand a personal touch.
• Solution: This is when video recruitment steps in, giving us an opportunity to form a connection from the comfort of your own space.
• How: You can leverage video platforms to create engaging content introducing their culture, team dynamics, and job opportunities, fostering a sense of connection early on.

Consideration

• Problem: Lengthy and tedious application processes can discourage candidates.
• Solution: Video recruitment streamlines applications and interviews, making the process more efficient and candidate-friendly.
• How: Video applications and asynchronous interviews makes it easy for candidates to showcase their skills conveniently, eliminating the hassle of traditional paperwork.

Application

• Problem: You have limited visibility into a candidate’s personality and skills in traditional approaches.
• Solution: Video interviews provide a comprehensive view, allowing you to assess soft skills and cultural fit more effectively.
• How: You can use video interviews to delve deeper into candidates’ personalities and communication styles, gaining insights beyond what a resume can convey.

According to Monster, 80% of recruiters believe video has helped increase the volume of applicants! 

Interview

• Solution: Video recruitment enhances the candidate experience by introducing a more engaging and interactive process.
• How: Implementing live video interviews or virtual hiring events in your process brings a human touch to the interview process, creating a more engaging and interactive experience for your candidates.

Offer and Onboarding

• Solution: Video integration throughout the journey improves the assessment of candidates, making the final stages of the hiring process smoother.
• How: Video assessments and personalized messages from hiring managers facilitate smoother communication during the offer and onboarding stages, ensuring a seamless transition for candidates.

Success Stories: Companies Embracing Video in Recruitment

Industry giants such as Google, Unilever, and Hilton have harnessed the power of video recruitment, leveraging engaging employer branding videos and innovative video assessments. Google, for instance, utilizes video to create a virtual tour of its workspaces, providing candidates with an immersive glimpse into the company culture.

82% of Deloitte’s Global Human Capital Trends survey respondents believe that ‘culture’ is a competitive advantage.

Future Trends Unveiled

AI and Analytics Integration in Video Recruitment

The future is intricately tied to AI and analytics integration. Tools like HireVue and Pymetrics use AI algorithms to analyze facial expressions, tone, and language during video interviews. This data-driven approach gives recruiters deeper insights into candidate suitability and cultural fit.

VR and AR Reshaping Recruitment

With technology advancing, Virtual Reality (VR) and Augmented Reality (AR) take center stage. Companies like Accenture and Lloyds Banking Group leverage VR for immersive recruitment experiences, allowing candidates to simulate real-world scenarios to understand the job role and company environment better.

Asynchronous Video Interviews

Candidates conveniently record responses to preset questions, accelerating the hiring process. This approach adds flexibility and accommodates diverse schedules, fostering a streamlined and inclusive candidate experience.

Diversity and Inclusion Initiatives

Video recruiting ensures unbiased processes, contributing to diversity goals. Platforms minimize unconscious biases, providing equal opportunities for candidates to showcase their qualifications. This aligns with the broader aim of cultivating a diverse and inclusive workforce, enriching the organizational culture.

Explore Top 5 Video Hiring Software Solutions

Several video hiring software solutions are available, each offering unique features to streamline the hiring process. Some popular video hiring platforms include:

Spark Hire: Allows one-way and live video interviews, automated interview scheduling, and collaboration features.

HireVue: Utilizes AI to analyze candidate interviews, providing insights into soft skills and cultural fit.

VidCruiter: Offers a comprehensive platform for video interviews, assessments, and recruitment workflow management.

Wepow: Provides video interviewing, live interviewing, and recruitment workflow management.

InterviewBuddy: Facilitates virtual mock interviews, asynchronous video interviews, and interview feedback.

Top-notch Recruitment Videos: Industry Favorites

Opinions on the “best” recruitment videos may vary, but these examples are widely acclaimed for capturing their companies’ essence:

HubSpot – “HubSpot Culture Code: Creating a Company We Love”

This video provides an inside look into HubSpot’s unique company culture and values. It features employees candidly sharing their experiences and perspectives.

Microsoft – “The Microsoft Story”

Microsoft’s video takes a storytelling approach, highlighting the company’s journey and evolution. It emphasizes the impact of technology on people’s lives and the role employees play in that journey.

Netflix – “WeAreNetflix”

Netflix’s recruitment video is a mix of employee testimonials and behind-the-scenes footage. It conveys the company’s commitment to creativity, innovation, and fostering a unique work environment.

Conclusion

Embarking on the future of recruitment, video trends weave a tapestry beyond screening. It’s not just about candidates; it’s about crafting an immersive journey. The blend of AI, VR, AR, and evolving video shapes a recruitment landscape breaking conventional boundaries. The curtain falls, but the excitement for what lies beyond lingers as recruitment develops, shaped by innovation, committed to spotlighting the best talent. Your next adventure might be a click away – press play, envision your future, and step into a world where your abilities truly shine. Happy recruiting!

Source

Media.newjobs.com. (n.d.). https://media.newjobs.com/cms/usen/employer/clientadoption-pdf/Monster-Level-Up-Presentation-Slides.pdf 

Activating the future of Workplace. Deloitte Insights. (n.d.). https://www2.deloitte.com/us/en/insights/focus/human-capital-trends/2023/future-workplace-trends.html