Lumina, a leading provider of Visual Job Postings in the recruitment industry, has announced a strategic partnership with Indeed. This collaboration expands the platform’s capabilities, allowing users to promote Lumina-generated video content via Employer Brand Ads on Indeed and Glassdoor, streamlining recruitment marketing efforts and enhancing employer branding initiatives.
Branded Video Content on the Rise
- Growing Preference for Video:
- 70% of jobseekers prefer video content when engaging with job postings, according to Lumina surveys.
- Lumina’s innovative technology enables the generation of up to 100,000 branded videos per day, with no effort required from customers.
- Impact of Video on Recruitment:
- Lumina’s videos are commonly shared on social media or embedded in career sites. However, a growing number of Talent Acquisition (TA) teams are incorporating these videos into paid advertising campaigns to increase visibility.
- A 2023 case study revealed a 28% increase in Click-Through Rate (CTR) when Lumina videos were used in campaigns, highlighting the effectiveness of video in capturing jobseeker attention.
Expanding Platform Capabilities with Employer Brand Ads
- Partnership with Indeed and Glassdoor:
- This collaboration allows Lumina users to easily promote their video content via Employer Brand Ads on Indeed and Glassdoor. These ads help drive jobseekers to company profiles, increasing visibility for organizations.
- The inclusion of short-form video ads, as opposed to static images, enhances engagement and attracts more attention from jobseekers.
- Targeted Advertising with First-Party Data:
- Indeed and Glassdoor can deliver customizable advertisements using first-party tracking data, showcasing clients’ brand strengths and attracting top talent.
- Michael Carli, Director of Strategic Accounts at Indeed, emphasizes how video ads stand out and the effortless generation of these ads through Lumina, benefiting both clients and jobseekers.
Customer Perspectives
- Syneos Health’s Endorsement:
- Steve O’Brien, SVP of People Solutions at Syneos Health, shared his excitement about the partnership.
- He noted that both Indeed and Lumina have been used independently by Syneos Health for years, and the integration of video into the recruitment strategy will unlock new use cases and deliver greater value for talent acquisition teams.
