ManpowerGroup, a global leader in workforce solutions and Platinum Partner of Viva Technology 2025, has revealed the five startups selected as finalists for its “AI, Tech, & #huManpower: Redefining the Future of Work” challenge.
From 137 global applicants, these startups were chosen by ManpowerGroup’s Innovation Team for their bold, scalable AI-driven solutions that enhance—not replace—the human experience at work.
Challenge Focus Areas
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AI-Powered Marketing + #huManpower: AI-driven digital marketing creates emotional connections to match candidates with ideal jobs aligned to skills and aspirations.
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Personalized Job Journey: Tech-driven solutions deliver seamless, personalized candidate experiences from job search to assignment completion.
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AI-Driven Redeployment: Efficient redeployment of loyal associates using AI to reduce hiring time and costs.
Meet the Five Finalists
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Coachello: AI-powered career mapping with personalized coaching and avatar role-plays for interview practice, enhancing internal mobility.
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Hippolyte: Uses advanced AI and proprietary LLM to identify and engage talent via social media, boosting employer branding and candidate pools.
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Hunel.io: Integrates with ATS/CRM systems to re-route unmatched candidates to other openings, increasing placements and recruiter productivity.
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Popp: AI-native recruitment assistant automating routine hiring tasks, freeing recruiters to focus on strategic, relationship-building work.
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Workait: Marketplace of autonomous AI digital agents customizable across psychological traits to perform complex tasks like customer service and data analysis.
Next Steps
The finalists will present live at Viva Technology in Paris, June 11–14, with a special client event on June 10. One startup will be selected to pilot their solution with ManpowerGroup in a real-world proof of concept.
“These finalists show how AI and technology can be powerful tools to enhance the human experience at work,” said Stijn Catteeuw, Director of Global Innovation, ManpowerGroup.
