Nayya, a leading benefits experience platform, has announced a strategic partnership with PrismHR, a prominent HR technology provider for HR outsourcers across the United States. This collaboration makes Nayya Choose, Nayya’s AI-driven benefits decision support tool, accessible through the PrismHR Marketplace, empowering small and mid-sized businesses to improve employee benefits decisions with ease.
Addressing a Widespread Challenge
More than half of U.S. employees struggle to understand their workplace benefits. This confusion often leads to underutilized plans, poor health and financial choices, and decreased employee satisfaction all of which impact the bottom line for employers.
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Nayya Choose was designed to close this gap.
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It guides employees to make informed decisions around health, wellness, and financial benefits.
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The platform drives better engagement, higher ROI for employers, and personalized support for every user.
Seamless Integration, Immediate Impact
Through this partnership, PrismHR clients including PEOs and HR service providers—can now offer Nayya Choose directly within their existing platforms with minimal setup.
“Being embedded within the PrismHR platform and Marketplace adds tremendous value for both employers and employees,” said Nicole Williams, Head of PEO and Broker Partnerships at Nayya. “This integration allows for an effortless user experience while ensuring fast deployment and measurable benefits from day one.”
Meeting Modern Employee Expectations
Today’s workforce expects more personalized, guided, and supportive benefits experiences:
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Personalization: Tailored recommendations based on real-time data.
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Clarity: Elimination of confusing jargon and complexity in benefits enrollment.
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Support: Ongoing decision-making help during open enrollment and throughout the year.
By offering Nayya Choose through PrismHR, service providers can address these expectations and empower worksite employees to make smarter, more confident decisions.
Benefits for PEOs and HROs
This collaboration enhances the capabilities of HR Outsourcers (HROs) and Professional Employer Organizations (PEOs) by enabling:
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Simplified benefits selection and enrollment
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Improved employee satisfaction and retention
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Personalized, AI-powered decision-making support
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Stronger outcomes for clients and employees alike
“We’re thrilled to bring Nayya’s intuitive experience into the PrismHR ecosystem,” said a PrismHR spokesperson. “This partnership will elevate the way businesses approach benefits making it simpler, smarter, and more impactful.”
The Nayya-PrismHR partnership marks a significant step toward modernizing and humanizing the employee benefits experience for SMBs nationwide. With AI-driven support, seamless access, and real-time personalization, the future of employee benefits has never looked clearer or more accessible.
