Nayya, a leading benefits experience platform, has teamed up with Selerix, a top cloud-based benefits administration and communication provider, to create a smarter, more intuitive, and personalized benefits enrollment experience. This partnership brings Nayya’s AI-powered decision support directly into Selerix’s platform, enhancing benefits choices for employees while supporting employers, brokers, and carriers.
Partnership Highlights: Enhancing Benefits Enrollment
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Embedded AI Technology: Nayya Choose will be fully integrated within the Selerix platform, offering AI-driven, personalized benefits recommendations tailored to each employee’s unique health, financial, and family circumstances.
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Smarter Decision Support: This integration transcends traditional benefits administration by providing real-time, data-driven guidance for employees, empowering more confident and informed enrollment decisions.
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Year-Round Guidance: Recognizing that benefits needs evolve beyond Open Enrollment, the platform supports continuous benefits decision support through life changes like salary adjustments, health developments, or mental health needs.
Leadership Perspectives
George Michaels, Chief Revenue Officer at Nayya, emphasized the partnership’s impact:
“Embedding Nayya’s decision support into Selerix helps employees make confident, informed choices while enabling employers, brokers, and carriers to deliver meaningful, personalized value at scale.”
Jasper Purvis, VP Partnerships and Sales Enablement at Selerix, added:
“Together, we offer the only fully integrated solution of its kind, reshaping benefits enrollment and continuous education, leading to happier employee outcomes.”
Why This Matters for Employers and Employees
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Improved Employee Experience: Personalized guidance reduces confusion and stress during benefits selection.
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Increased Engagement: Continuous, year-round support keeps employees informed as their needs change.
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Enhanced Broker and Carrier Value: Partners gain tools to offer differentiated, impactful benefits advice.
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Industry Innovation: This collaboration sets a new standard for benefits administration platforms with AI-driven personalization.
The Nayya-Selerix partnership marks a significant advancement in benefits technology, combining AI-powered personalization with seamless platform integration. Together, they are pioneering a future where benefits enrollment is smarter, simpler, and more human-centered helping employees make better decisions and empowering partners with innovative solutions.
