Appcast, a leader in programmatic recruitment marketing, has unveiled Appcast Xtend, a groundbreaking solution designed to address candidate drop-off, improve the hiring process, and deliver better recruitment outcomes. Built by Appcast Labs, this innovative tool empowers employers to maximize the effectiveness of their existing HR tech systems.
Key Features of Appcast Xtend
- Reduce Candidate Drop-Off:
- Addresses the challenge of 95% of job seekers abandoning applications.
- Uses remarketing to re-engage potential candidates through email, SMS, search, and social media.
- Enhance Candidate Experience:
- Anticipates abandonment and presents tailored job opportunities.
- Recommends roles with better commutes, flexible shifts, or similar positions.
- Promote Employer Branding:
- Distributes engaging content, like videos, at key moments in the candidate journey.
- Boosts employer visibility and appeal.
- Expand and Pre-Qualify Talent Pools:
- Identifies top candidates for hard-to-fill positions.
- Streamlines hiring event RSVPs with real-time promotions.
- Seamless Integration:
- Works effortlessly with employers’ career sites and ATS.
- Requires minimal implementation effort while maximizing ROI.
Success Stories and Results
- DICK’S Sporting Goods:
- Gained over 7,500 applications within three months, valued at $60,000.
- Successfully diversified advertising channels and attracted more candidates.
- Beta Program Outcomes:
- Some employers reported a 20% lift in applications.
- Positive feedback for ease of use and cost-effectiveness.
Appcast Xtend revolutionizes recruitment by addressing one of the industry’s biggest challenges—candidate drop-off. With its seamless integration, enhanced candidate experiences, and proven results, Xtend complements Appcast’s existing suite of solutions, making it a “no-brainer” for employers looking to optimize their recruitment marketing efforts.
