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Beekeeper Names Louise Willoughby Chief People Officer to Elevate HR Strategy

Beekeeper Names Louise Willoughby Chief People Officer to Elevate HR Strategy
Continuing Growth, Beekeeper Promotes VP Louise Willoughby to Chief People Officer

Beekeeper, the leading app for frontline teams, has announced the promotion of Louise Willoughby to Chief People Officer. Previously the VP of People at Beekeeper, Willoughby will now lead the company’s global HR strategy, focusing on enhancing and expanding a workplace dedicated to supporting frontline workers.

  • Leadership Focus:
    • Global HR Strategy: Willoughby will spearhead Beekeeper’s global HR efforts, ensuring a people-centric approach throughout the company.
    • Employee Experience: Her role involves optimizing all aspects of the employee lifecycle, from recruitment and onboarding to feedback, personal growth, and work-life balance.
  • Enhancing Workplace Culture:
    • Dynamic and Inclusive Environment: Willoughby will continue to foster a workplace where employees can thrive, promoting dialogue and collaboration as Beekeeper scales.
    • Feedback and Development: She will prioritize employee opinions, wellbeing, and career development in every business decision.
  • Louise Willoughby:
    • “People-centric HR is baked into Beekeeper’s DNA, which makes taking on this role feel all the more significant. I’m thrilled to be continuing the work of prioritizing employee feedback, wellbeing, and growth.”
  • Cris Grossmann, CEO and Co-founder of Beekeeper:
    • “Louise is an ambitious and original thinker who has played an indispensable role in our company’s growth. Her appointment as Chief People Officer is a natural choice, given her deep understanding of HR challenges and her ability to represent our key stakeholders.”
  • Experience:
    • Beekeeper: As VP of People, implemented a comprehensive HR strategy that reduced attrition by 50% in two years.
    • Pivotal Software: Scaled the EMEA employee base from 180 to 500, enhancing candidate experience and company culture.
    • EMC Corporation: Led HR for Greenplum and Iomega International; contributed to the growth and culture of the organization.
    • CERN: Managed a team of HR advisors, showcasing early leadership skills.

Addressing Frontline Challenges

  • 2024 Frontline Workforce Pulse Report:
    • Highlights the Frontline Disconnect where communication gaps between employers, managers, and frontline workers create challenges.
    • Willoughby’s deep understanding of these issues will drive Beekeeper’s efforts to address and streamline solutions for frontline workers and HR teams.

Louise Willoughby’s promotion to Chief People Officer marks a significant step for Beekeeper as it continues to enhance its HR strategies and support for frontline workers. With her extensive experience and commitment to people-centric practices, Beekeeper is well-positioned to address the evolving needs of its workforce and maintain a dynamic, inclusive workplace.


Business Wire
Business Wire
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