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bswift Unveils Personalization Engine to Transform Employee Benefits

bswift LLC, a leader in employee benefits technology and administration, has launched a fully integrated personalization and engagement engine. This innovative solution, bolstered by bswift’s acquisition of Evive Health, marks a new era of data-driven benefits administration. By harnessing predictive analytics and behavioral science, bswift aims to optimize employee health, wellbeing, and benefit utilization.

Key Highlights

Revolutionizing Benefits Engagement

  1. AI-Driven Personalization:
    • Tailored, actionable communications based on predictive analytics.
    • Delivers the right message about the right benefit at the right time.
  2. Proven Outcomes:
    • 3X increase in recommended health actions.
    • 12% increase in preventative care screening visits.

Enhanced User Experience

  • Gamification Features:
    • Rewards and incentives for boosting engagement.
  • Mobile Accessibility:
    • Seamless on-the-go access to benefits and activities.
  • Comprehensive Reporting:
    • HR teams gain actionable insights into engagement metrics and ROI.

Leadership Perspectives

Ted Bloomberg, CEO, bswift:
“Integrating Evive’s engagement platform into bswift strengthens our ability to support employers’ critical priorities, like personalized member engagement and cost management, with unmatched capabilities.”

Matt Waldrup, EVP of Product, bswift:
“We’re reimagining the benefits experience with multi-channel communications that empower employees to optimize their physical, emotional, financial, and personal wellbeing.”

Why This Matters

For Employers:

  • Smarter communication campaigns to encourage healthier habits.
  • Optimized benefit utilization with measurable ROI.

For Employees:

  • Personalized recommendations for better health and financial outcomes.
  • Incentives and gamification for a more engaging benefits experience.

bswift’s integration of Evive’s capabilities creates a powerful, personalized engagement engine that sets a new standard for employee benefits administration. This innovation positions bswift as a strategic partner, helping employers enhance employee health, wellbeing, and benefits engagement like never before.