meQuilibrium (meQ), a leader in workforce resilience solutions, has appointed Edward Costello as Chief Revenue Officer (CRO). With a strong track record in HR and healthcare, Ed will drive meQ’s sales and revenue growth initiatives, including client success, partner management, pricing strategy, and new revenue channels.
1. Ed Costello’s Background
- Served as a strategic advisor to Fortune 500 HR companies at Mercer.
- Built a direct-to-employer testing and wellness business unit at Labcorp.
- Holds extensive experience in HR and healthcare with leadership roles at Mercer and Labcorp.
2. Responsibilities as CRO
- Lead meQ’s sales and revenue growth strategies.
- Oversee client success and partner management.
- Develop pricing strategies and explore new revenue opportunities.
3. Insights from Leadership
- Jan Bruce, CEO of meQ: Praised Ed’s deep customer-centric experience and strategic understanding of HR and healthcare needs.
- Brad Kimler, meQ Board Member: Highlighted Ed’s remarkable track record in driving health and well-being improvements for diverse organizations.
4. Vision for meQuilibrium
- Focus on helping organizations improve human performance by addressing hidden workforce risks.
- Emphasize skill-building for employees to navigate change, enhance agility, and positively impact business performance.
5. Personal and Educational Background
- Graduate of Bucknell University.
- Earned an MBA from Northwestern University’s Kellogg School of Management.
- Based in Charlotte, North Carolina.
Edward Costello’s appointment as CRO marks a pivotal moment for meQuilibrium. His expertise in HR, healthcare, and workforce resilience is expected to significantly enhance meQ’s impact, enabling organizations to improve employee well-being and drive business performance.
