Flimp, a leading provider of employee benefits communications and decision-support tools, has announced the results of its 2023-24 Open Enrollment Case Study and Trends Report. The findings indicate a remarkable average engagement rate of 70% across campaigns from 235 employers in 14 industries, reaching 842,000 employees. Notably, first-time users of Flimp’s Digital Postcards experienced an even higher engagement rate of 87%, highlighting the demand for multimedia and mobile-friendly benefits communications.
Key Features of Flimp’s Digital Postcards
Flimp’s Digital Postcards incorporate various engaging elements, including videos, benefits guides, and decision-support tools. These tools have proven effective in reaching employees across different work settings—remote, in-office, and field-based. Hosted on the Flimp Canvas platform, these Digital Postcards were distributed via:
- Text messages
- QR codes featured on posters and printed flyers
This robust, multichannel approach significantly boosted engagement, with mobile views climbing to 19% this year.
Engagement Highlights from the 2023-24 Open Enrollment
- Overall Average Engagement Rate: 70%
- First-time Digital Postcard Users: 87%
- Average Time Spent on Content: 1 minute
- Total Campaigns: 255
- Total Employees Targeted: 842,747
- Total Actions Taken: 415,733 (including video views)
- Mobile Views: 19%
- Use of Countdown Clocks: Over 37% of campaigns
- Video Content Utilized: 1,106 videos across 255 campaigns
- QR Code Engagement: 70%, with mobile rates increasing to 29%
Engagement Rates by Industry
The report also highlights engagement rates by industry, showing significant variation:
- Construction: 117%
- Banking and Financial Services: 90%
- Consumer Products and Retail: 89%
- Information Technology: 88%
- Pharmaceuticals and Biotechnology: 85%
- Communications/Telecoms, Media, and Broadcasting: 82%
- Healthcare: 70%
- Transportation (Planes, Trains, Automobiles): 70%
- Insurance, Legal, and Business Services: 61%
- Education: 63%
- Government and Municipalities: 53%
- Oil, Energy, and Utilities: 52%
- Manufacturing: 51%
- Recreation, Hospitality, and Tourism: 43%
The high engagement rates reported by Flimp highlight the effectiveness of their Digital Postcards in communicating employee benefits. By utilizing a multichannel approach and focusing on multimedia content, Flimp continues to enhance employee education and empowerment regarding benefits decisions. As stated by Wayne Wall, CEO of Flimp, “Clients love that we can help them create, distribute, and track performance of their benefits communications to ensure employees are educated, engaged, and empowered.”
