GR8 People has taken a bold step forward by introducing SMS and MMS capabilities in its recruitment marketing campaigns, enhancing the Talent experience with greater personalization. As digital marketing continues to evolve, meeting candidates where they are is crucial. With these latest advancements, recruiting teams can now seamlessly connect with job seekers through text, ensuring communication is as convenient as it is impactful.
- What’s New: MMS in Recruitment Marketing
- SMS has long been an effective marketing tool due to its high open rates.
- MMS takes engagement to the next level by incorporating dynamic content like visuals, employee testimonials, branded gifs, and emojis.
- MMS creates memorable experiences that capture candidate attention and boost engagement.
- The Impact of MMS on Talent Engagement
- The launch of MMS capabilities in the U.S. and Canada enhances recruiter outreach.
- MMS offers a richer form of communication that drives higher engagement compared to traditional SMS.
- MMS allows recruiters to send more personalized, visually appealing messages to candidates.
- Key Benefits of GR8 People’s SMS/MMS Capabilities
- Ignite Talent Pipelines:Â Personalize candidate outreach across various channels, including SMS, MMS, and email.
- Easy Campaign Launch:Â With an intuitive interface and template builder, recruiters can quickly create impactful campaigns and measure their success with robust reporting tools.
- AI and Automation: Real-time campaign optimization ensures messages resonate with candidates while reflecting the brand’s voice.
- Enhanced Engagement:Â High open rates for text messages increase candidate interaction, leading to more satisfied talent journeys.
- Personalized Communication: GR8 People’s CRM capabilities allow recruiters to tailor messages based on job seeker data and previous interactions.
- Unified Communication History:Â A seamless integration of text exchanges with other communication channels provides a comprehensive view of candidate engagement.
- Why It Matters to Recruiters
- GR8 People’s enhanced SMS and MMS capabilities address the challenge of managing multi-channel talent engagement, enabling recruiters to choose the best communication method for each interaction.
- These enhancements streamline the recruiting process, ensuring a more efficient and personalized experience for candidates.
GR8 People’s introduction of SMS and MMS capabilities marks a significant advancement in recruitment marketing. By offering richer, more dynamic communication options, the platform enables recruiters to engage with talent in more personalized and impactful ways. These new features are designed to drive greater engagement, optimize the talent journey, and revolutionize how organizations connect with job seekers.
