greytHR, a leading provider of full-suite HRMS solutions, has announced the appointment of Archana Chopda as its new Vice President of Marketing. In this role, Archana will lead the company’s global marketing initiatives, driving growth and market expansion across regions including India, the Middle East, and Asia. With over two decades of experience in strategic revenue marketing, Archana brings valuable expertise to the company, poised to take its HR and payroll solutions to new heights.
- Archana Chopda’s Extensive Experience
- Archana has a distinguished career spanning 20 years, with leadership roles at prominent organizations such as HP Americas, GE, Salesforce, and Microsoft.
- Her experience encompasses launching B2B and B2C products, developing new markets, and positioning brands, especially in technology marketing.
- Archana’s leadership has also involved overseeing digital transformation projects, working with C-suite executives, and managing global change initiatives.
- Her Role at greytHR
- As Vice President – Marketing, Archana will focus on driving greytHR’s global growth marketing operations with a key emphasis on business expansion and market penetration in India, the ME, and Asia.
- She will help maximize product and brand potential, positioning greytHR to leverage its HRMS offerings to meet the evolving needs of businesses worldwide.
- Archana’s expertise in digital transformation and working with global teams will be a crucial asset as greytHR seeks to extend its reach to new markets and strengthen its position in existing ones.
- Leadership Quotes on Archana’s Appointment
- Girish Rowjee, Co-founder and CEO of greytHR, expressed confidence in Archana’s ability to maximize product and brand potential, citing her tech marketing expertise and result-oriented approach.
- Sayeed Anjum, Co-founder and CTO of greytHR, echoed similar sentiments, emphasizing how Archana’s skills will be integral to driving business growth and market expansion.
- Archana’s Vision for greytHR
- Archana stated her excitement about joining greytHR and noted the company’s significant potential with 27,000+ customers globally. She expressed confidence that the company is well-positioned for significant growth in key markets, particularly in HRMS solutions.
- Her focus will be on scaling and expanding greytHR’s presence in regions such as India, the Middle East, and Asia, where the demand for HRMS solutions is growing.
- Archana’s Commitment to Mentorship
- Archana is also dedicated to giving back to the community as a mentor to aspiring young marketing professionals and women leaders.
- She serves as an advisor to women entrepreneurs and start-up founders globally, supporting their growth and development.
- Recognition and Awards
- Archana’s career achievements have earned her multiple accolades, including:
- Asia’s 100 Powerful Women Leaders 2023
- Global Power Leader in Marketing & Communications 2023 by White Page International
- Top 100 India’s Most Influential Marketing Leaders 2022 by World Marketing Congress, CMO Asia.
- Archana’s career achievements have earned her multiple accolades, including:
Archana Chopda’s appointment as Vice President of Marketing at greytHR marks a significant step forward in the company’s global expansion and marketing strategy. With her wealth of experience in digital transformation, global brand positioning, and leadership in tech marketing, Archana is poised to drive greytHR’s success in new markets and enhance its presence across the HRMS domain. Her recognition as a powerful leader in marketing and commitment to mentorship makes her an ideal fit to lead the company’s marketing efforts as it scales its innovative solutions worldwide.
