Hope Leigh Marketing Group (HLMG), a women-owned agency specializing in talent attraction, recruitment marketing, and employer branding, has announced the appointment of Jason Daniels as Global Head of Sales and Partnerships. In this role, Daniels will collaborate with current and future clients to guide them through the evolving landscape of recruitment marketing.
Strategic Growth in Recruitment Marketing
HLMG takes a technology-agnostic approach to recruitment marketing, prioritizing client needs and trust-building over technology-first solutions. Co-founding Partner Amanda Thompson Buffington emphasized the agency’s commitment to tailored solutions:
“Since we opened our doors in 2020, we’ve met our clients with a hands-on, boutique agency approach. We never lead with technology. We first listen to our clients’ needs, build trust, and create tailored solutions that drive positive business outcomes.”
She also highlighted the increasing presence of cloud-based, AI, and machine learning platforms in recruitment marketing and how Daniels’ expertise will help clients navigate both strategy and technology:
“Jason understands the diverse technology in our industry and can help clients navigate the pros and cons, as well as guide them with the foundational strategy and marketing beyond technology.”
Industry Expertise & Leadership
Daniels brings extensive HR tech and talent acquisition experience, having previously worked at Oleeo, Oracle, Lumesse, Jobvite, Monster, and Vurv (formerly Recruitmax). His expertise spans:
- Talent acquisition technology & automation
- Human capital management (HCM)
- Succession planning & performance management
- Compensation management & career journey development
Expressing his enthusiasm for the new role, Daniels stated:
“I’m excited to drive growth and build strong relationships at HLMG. Helping companies find the right people isn’t just about filling roles – it’s about building teams that thrive. HLMG is a company that understands that and does things differently. We’re not just connecting candidates with companies; we’re helping organizations grow and succeed.”
With Daniels at the helm of sales and partnerships, HLMG aims to further strengthen its client-focused, strategy-first approach to recruitment marketing.
