As HR’s role has evolved from administrative to strategic, there remains a gap in understanding HR’s full scope and impact. Often, HR’s value is visible through long-term, intangible benefits rather than immediate returns. To bridge this gap, McLean & Company, a global HR research and advisory firm, has released its new blueprint titled Market the Value of HR. This resource aims to help senior HR leaders promote HR’s value effectively and gain increased support from key stakeholders.
1. Importance of Marketing HR’s Value:
- Role Evolution: HR’s shift from administrative to strategic functions.
- Visibility Challenges: HR’s value often seen in long-term benefits rather than short-term returns.
- Survey Insights: Communicating HR’s involvement improves trust (2.2 times) and perceptions of effectiveness (2.5 times).
2. Benefits of Effective HR Marketing:
- Strengthened Buy-In: Enhanced ability to secure support from key players.
- Increased Awareness: Better understanding of HR’s role and responsibilities.
- Higher Self-Efficacy: Boosted confidence among HR team members.
- More HR Champions: Increased likelihood of identifying and cultivating HR advocates.
3. Blueprint Overview:
- Discover:
- Review HR’s changing role and marketing needs.
- Understand benefits of marketing HR’s value.
- Uncover:
- Identify HR’s key audiences.
- Craft tailored HR value propositions and set segmented goals.
- Promote:
- Select audience champions and appropriate marketing tactics.
- Communicate HR’s value, foster collaboration, and evaluate marketing efforts.
McLean & Company’s new blueprint, Market the Value of HR, provides HR leaders with practical strategies to overcome visibility challenges and enhance the perception of HR’s impact. By effectively marketing HR’s value, organizations can achieve greater trust, support, and long-term success in navigating the future of work.
