Morgan Stanley at Work has unveiled a new pre-login digital website experience designed to enhance benefits education and accessibility for employees. With a significant majority of employees and HR leaders agreeing on the need for improved benefits communication, this new digital platform aims to simplify navigation and provide comprehensive support.
1. Purpose and Need for the New Digital Experience:
- High Demand for Better Benefits Education: Research indicates that 85% of employees and 96% of HR leaders feel their companies should improve benefits communication.
- Goals of the New Platform: The platform is designed to enhance accessibility, clarify benefits offerings, and reduce friction in understanding and utilizing the resources provided by employers.
2. Key Features of the Digital Experience:
- Onboarding Resources: Welcome new participants with specific benefits information and orientation, including pop-up prompts for first-time users.
- Pre-and Post-Login Support: Access to relevant information and additional Morgan Stanley services, including a “hand raise” feature to connect with Financial Advisors.
- Self-Guided Learning Center: Features intuitive navigation, topic pages, and search capabilities, such as a “Navigate Change” page for events affecting equity compensation.
3. Integration and Unified Access:
- Unified Entry Point: The site integrates Morgan Stanley’s ecosystem of solutions, including equity compensation, retirement, deferred compensation, charitable giving, and executive services.
- Personalized Information: Provides a streamlined access point to more detailed and personalized information about participants’ specific plans.
4. Impact of the Recent Integration:
- Back-Office Integration: The new site follows the integration of Solium and E*TRADE Corporate Services stock plan businesses, enhancing Morgan Stanley’s workplace benefits offerings.
- Client Reach: Morgan Stanley at Work now supports over 24,000 corporate clients and approximately 12 million workplace participants, including over 40% of the S&P 500 and 60% of the Nasdaq 100.
5. Insights from Leadership:
- Stephanie Glashow, CMO: Emphasized the importance of delivering a unified digital experience to empower participants throughout their benefits journey.
- Scott Whatley, Head of Morgan Stanley at Work: Highlighted the commitment to investing in both human support and self-guided solutions to improve engagement and ease of use while reducing administrative burdens for employers.
Morgan Stanley at Work’s new digital experience marks a significant step in enhancing benefits education and accessibility. By integrating a range of support features and creating a unified platform, the initiative aims to empower employees and streamline benefits management for employers.
