New York Life Group Benefit Solutions (NYL GBS) is doubling down on digital integration. The company has been named a strategic Workday Wellness partner, embedding its benefits expertise into Workday’s AI-powered wellness platform. The goal? Smarter benefits, less admin pain, and more meaningful employee engagement.
What’s New
Workday Wellness isn’t your typical HR module—it’s designed to give employers a real-time window into how employees actually use their benefits. With NYL GBS plugged in, companies can tap into AI-driven insights that highlight which offerings matter most, how employees engage with them, and where adjustments could boost satisfaction and efficiency.
In practice, that means HR teams can measure the effectiveness of benefits packages on the fly and adapt offerings dynamically, instead of waiting for annual surveys or post-mortem reviews.
Why It Matters
Benefits are a growing battlefield in talent acquisition and retention. According to HR Executive, Workday Wellness was recently recognized as a Top HR Product of 2025 for its ability to help organizations align benefits with evolving workforce needs. Adding NYL GBS as a strategic partner strengthens the platform’s value proposition by bringing consulting, integration support, and real-world expertise into the mix.
As Kristina Welke, VP of Strategy, Solutions, and Marketing at NYL GBS, put it: “Benefit solutions should evolve to meet employers’ changing needs, centered on a seamless and integrated end-to-end benefits experience.” Translation: HR doesn’t need another siloed dashboard—it needs tools that reduce workload and make benefits data actually actionable.
Human-Centered Tech
NYL GBS is framing the partnership as more than just software integration. Its Workday Consulting team will work directly with clients to onboard API connections and optimize workflows, a nod to the company’s “people-first, tech-enhanced” mantra.
This hybrid approach—balancing automation with consultative support—mirrors a wider industry trend. Employers want the speed and precision of AI, but they also want reassurance that the technology is being implemented thoughtfully and responsibly.
The Takeaway
With this move, Workday and NYL GBS are positioning themselves at the intersection of AI-driven personalization and administrative efficiency—a sweet spot as employers grapple with rising benefit costs and employee expectations. The partnership not only enhances Workday Wellness but also reinforces the shift toward continuous, data-driven benefits strategy rather than static, once-a-year decision-making.
For HR teams, that could mean less time untangling benefits paperwork—and more time focused on what matters most: people.
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Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Public relations, investor relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented NX network. Business Wire’s global newsrooms are available to meet the needs of communications professionals and news media worldwide.
