The SaaS company formerly known as NOQX has entered a bold new chapter with its rebranding to Noxit, an acronym for “No Excuses, Inspiring Targets.” This transformation reflects the company’s vision of reshaping how organizations set, track, and achieve their goals.
With Noxit’s innovative platform, businesses can streamline goal-setting processes, align strategies with actionable objectives, and inspire teams to perform at their best.
1. Why the Name Change?
- Core Values: “No Excuses” fosters trust and respect among employees, while “Inspiring Targets” motivates teams to strive for excellence.
- Renewed Vision: Reflects the company’s ambition to revolutionize goal-setting for organizations.
“The new name embodies our dedication to helping companies create a culture of accountability and inspiration,” says Sophie Hedestad, CEO of Noxit.
2. How Noxit Simplifies Goal-Setting
- Strategic Alignment: Break down high-level strategies into clear, actionable operational goals.
- Efficient Processes: Save time by streamlining planning, tracking, and evaluation.
- Continuous Improvement: Transition seamlessly into the next goal period to maintain momentum.
The platform is designed to make setting and achieving goals intuitive and impactful.
3. Addressing a Common Business Challenge
- Many organizations struggle to turn strategies into actionable goals.
- Noxit provides the tools to close this gap, driving meaningful actions and results.
“Our platform ensures that businesses can convert strategies into tangible goals that inspire and engage their teams,” explains Robert Zetterqvist, CTO of Noxit.
Noxit’s rebranding represents more than a name change—it signifies a commitment to empowering organizations with tools that foster accountability, inspiration, and success. With its innovative SaaS platform, Noxit is enabling companies to translate their strategies into actionable goals, ensuring long-term growth and engagement.





