Paycor HCM, Inc., a leader in human capital management (HCM) software, has announced the promotion of Tiffany Sieve to Chief Marketing Officer (CMO). Sieve will play a crucial role in driving Paycor towards its $1 billion revenue goal by enhancing brand awareness, demand generation, product marketing, and customer retention.
- Tiffany Sieve’s Journey at Paycor:
- A Decade of Impact: Sieve has been with Paycor for over 10 years, transforming the company’s marketing function through innovative use of data and technology.
- Key Achievements: As Senior Vice President of Marketing & Communications, Sieve led initiatives that significantly boosted Paycor’s brand visibility, including securing the Naming Rights partnership with Paycor Stadium and launching the company’s first customer conference, Connect+.
- New Responsibilities as CMO:
- Strategic Leadership: In her new role, Sieve will focus on strengthening brand awareness, enhancing demand generation, and driving customer retention through strategic communication channels.
- Executive Committee Role: Sieve joins Paycor’s Executive Committee and will report directly to CEO Raul Villar, Jr., positioning her at the forefront of the company’s strategic decision-making.
- CEO’s Endorsement:
- Leadership and Vision: Raul Villar, Jr., CEO of Paycor, praised Sieve’s dedication and her proven track record in driving demand generation and brand growth, expressing confidence in her ability to excel as CMO.
- Commitment to Empowerment and Community:
- Women’s Inspiration Network: Beyond her marketing role, Sieve co-founded Paycor’s Women’s Inspiration Network, an employee resource group dedicated to fostering empowerment.
- Community Involvement: Sieve also serves on the boards of the Cincinnati American Heart Association and Adopt-A-Class, reflecting her commitment to making a positive impact both within and outside of Paycor.
- Future Vision for Paycor:
- Strategic Growth: Sieve is eager to elevate and expand Paycor’s marketing strategies, focusing on building a strong brand presence and delivering exceptional value to customers, all with the aim of driving long-term growth for the company.
Tiffany Sieve’s promotion to Chief Marketing Officer marks a significant step in Paycor’s journey towards achieving its ambitious growth targets. With her extensive experience and strategic vision, Sieve is well-positioned to lead Paycor’s marketing efforts to new heights, ensuring the company continues to empower leaders and drive performance.
