Persona, a leading global identity platform, has announced an exciting partnership with Okta to provide an automated identity verification solution designed to help organizations verify workforce identities and protect against phishing and deepfake attacks. This integration, which utilizes Okta’s Workforce Identity Cloud and Persona’s dynamic verification service, enhances organizational security throughout the employee lifecycle.
Rick Song, CEO of Persona, commented on the partnership: “We’re excited to work with Okta to help organizations secure their workforce identities while minimizing friction for users. This partnership allows us to provide an additional layer of phishing resistance, all while ensuring a smooth user experience.”
Addressing Workforce Identity Challenges
As organizations increasingly adopt cloud-based technologies and operate with distributed workforces, traditional network security models have become more vulnerable, particularly to phishing and identity-based attacks. In this landscape, identity has become a critical attack vector for cybercriminals.
Persona’s automated identity verification solution is designed to address these security challenges by offering enhanced protection during high-risk moments such as new employee onboarding, authentication, and account recovery. Through this partnership, Okta’s expertise in identity management combines with Persona’s dynamic verification capabilities, providing businesses with a robust defense against social engineering and deepfake attacks.
Key Features and Benefits of the Persona-Okta Integration
1. Seamless Integration with Okta
The integration between Persona and Okta is available via the Okta Integration Network, enabling organizations to easily incorporate identity verification steps into their existing workflows. This integration helps businesses secure onboarding, account recovery, and other critical moments without requiring additional engineering resources.
2. Multiple Verification Methods
Persona offers several identity verification methods, including government ID checks, biometric verification (selfies), and database verification. This flexibility allows businesses to tailor their identity verification process to their specific security needs.
3. Multi-Layered Fraud Defense
Persona’s platform includes robust fraud detection features, such as deepfake detection and behavioral risk assessments, to provide a comprehensive defense against various types of fraud. These methods are used in conjunction with Persona’s identity-proofing tools to actively safeguard against suspicious activity.
4. Compliance and Security Standards
Persona’s platform aligns with key industry compliance standards and frameworks, including NIST IAL2, ensuring that organizations meet regulatory requirements while maintaining high levels of security.
5. Enhanced Risk Insights
By combining Persona’s dynamic verification methods with Okta’s risk analytics, organizations gain deeper insights into potential security threats, allowing them to take proactive steps to mitigate risks.
How Persona Safeguards Against Phishing and Fraud
Persona’s identity verification solution, integrated with Okta’s Workforce Identity Cloud, provides a dynamic and adaptive security approach that balances high assurance with minimal user friction. This solution allows organizations to verify identities during critical moments such as onboarding, account recovery, and when suspicious activity is detected.
Persona’s platform enables a comprehensive identity verification process, including government ID checks, biometric verifications, and database checks, offering multi-layered fraud defenses against phishing, deepfakes, and other identity-related threats.
With cybercriminals increasingly targeting organizations through phishing and other identity-based attacks, the integration of Persona’s automated identity verification with Okta’s Workforce Identity Cloud offers businesses a vital tool in the fight against these threats. This partnership provides a seamless and secure user experience while ensuring that only verified individuals have access to sensitive business systems, helping organizations reduce risk and enhance security at scale.
