Randstad USA’s 2024 Randstad Employer Brand Research (REBR) unveils significant insights into the evolving attributes and expectations of the US workforce. With data from over 5,000 Americans and 173,000 global respondents, this year’s findings shed light on the most important factors influencing employer attractiveness and job mobility.
Key Findings from the 2024 US REBR Report
- Top Drivers of Employer Choice
- Attractive Salary and Benefits: Remains the most crucial factor for job seekers.
- Equity: Emerges as a significant factor, reflecting the increasing importance of long-term financial stability and benefits.
- Compensation Disparities
- Gender and Age Gaps: Notable differences in compensation satisfaction, particularly affecting women and Baby Boomers. An urgent need for targeted strategies to address these gaps is highlighted.
- Job Mobility Trends
- Increased Mobility: A 2% rise in job changes in late 2023 and a predicted 3% increase in the next six months. Gen Z shows the highest job-switching tendencies.
- Sector Attractiveness and Job Security
- Preferred Sectors: Consulting, scientific, and engineering fields are highly sought after. Job security remains a top priority, especially for Millennials, who value stability and recognition.
- Remote and Hybrid Work Models
- Growing Acceptance: Nearly 50% of workers are engaged in remote or hybrid work, up from 42% in 2023. Millennials are more inclined towards remote work, while Baby Boomers show lower engagement.
Top 10 Most Attractive Employers in the US
- Cognizant Technology Solutions
- Alphabet (Google)
- Marsh & McLennan
- General Dynamics Corporation
- ABM Industries Incorporated
- Northrop Grumman Corporation
- Amazon
- The Walt Disney Company
- Archer Daniels Midland
- Genuine Parts Company
- Marc-Etienne Julien, Chief Executive, Randstad North America: “The latest research highlights a shift towards equity and long-term financial security as critical factors for the American workforce. Organizations need to evolve their compensation models and foster inclusive workplaces to attract and retain top talent.”
The 2024 Randstad Employer Brand Research emphasizes the need for businesses to adapt their employment strategies to meet the changing expectations of today’s workforce. By aligning with the key drivers of employer attractiveness and addressing emerging trends, companies can better attract and retain top talent in a dynamic job market.
