ROI·DNA, a premier B2B digital marketing agency under Hotwire Global and The Enero Group, has announced a strategic partnership with Employ Inc., a leading provider of people-first recruiting and talent acquisition solutions. This collaboration marks a significant expansion into the HR and recruiting software industry for ROI·DNA, adding Employ Inc. to its portfolio, which includes prominent names such as Humu, Homebase, and Wisq.
Employ Inc. is the parent company of JazzHR, Lever, and Jobvite, platforms that collectively serve over 22,000 customers across North America. These tools manage over four million active job listings and facilitate approximately 1.6 million hires annually, making Employ Inc. a key player in the talent acquisition space.
- Deployment of 6sense ABM Platform:
- Advanced AI Integration: The partnership will focus on leveraging 6sense, a leading account-based marketing (ABM) platform known for its advanced AI and intent data capabilities. This platform will be instrumental in driving predictable pipeline and revenue growth for Employ Inc.
- Top Agency Partner: ROI·DNA’s deep expertise with 6sense’s tools, including ABM, Sales Intelligence, and emerging features like Conversational Email, positions them to maximize the platform’s potential for Employ Inc.
- Strategic ABX Implementation:
- Innovative Strategies: ROI·DNA will deploy innovative account-based experience (ABX) strategies to enhance Employ Inc.’s marketing efforts. This will include tailored approaches designed to optimize the digital journey for Employ’s customers and reinforce their people-first philosophy.
Statements from Leadership:
Surj Gish, Managing Director of ROI·DNA, commented, “As a top agency partner of 6sense, our team has a deep understanding of the platform’s tools and capabilities. Employ sought a partner who could leverage these tools effectively while bringing strategic ABX and lifecycle marketing expertise. We’re excited to implement these strategies and expand our impact within the HR and recruiting software solutions space.”
Lucy Zarlengo, CMO of Employ Inc., added, “We’re thrilled to collaborate with ROI·DNA. Their proven track record in ABX and B2B digital strategy aligns perfectly with our growth objectives. This partnership will help enhance the digital journey for our customers, reinforcing our commitment to a people-first approach and fostering lasting relationships in talent acquisition.”
The strategic partnership between ROI·DNA and Employ Inc. marks a significant development in the HR and recruiting industry. By integrating 6sense’s advanced ABM platform, the collaboration aims to enhance marketing strategies and drive growth, reflecting both companies’ commitment to innovation and excellence in the talent acquisition space.
