Selerix, a leading provider of cloud-based benefits administration and communications solutions, has announced the acquisition of The Benefits eXpert (TBX). This strategic acquisition aims to redefine the employee benefits experience, combining Selerix’s cloud-based administrative capabilities with TBX’s engagement and education tools to create an innovative, all-in-one SaaS benefits platform.
1. The Power of a Unified Benefits Platform
The integration of Selerix and TBX® brings together two industry leaders, creating a cutting-edge platform that benefits employers, employees, brokers, and carriers.
Key Advantages of the Unified Platform:
- Advanced Decision-Support Tools: Personalized recommendations help employees make informed choices.
- Enhanced Benefits Education: Tailored educational content improves employee understanding and engagement.
- Streamlined Enrollment Processes: Simplified workflows reduce administrative tasks for HR teams.
- Improved Data Accuracy: Ensures seamless integration and access to reliable information.
2. Meeting the Growing Demand for Tech-Driven Benefits Solutions
As employees increasingly seek personalized, user-friendly tools, the demand for innovative self-service solutions is at an all-time high.
“Employees want a seamless experience that empowers them to truly engage with their benefits,” said Tim Pratte, CEO of Selerix. “The addition of TBX uniquely positions us to meet this demand and deliver smarter, more efficient solutions.”
By leveraging TBX’s expertise in benefits education and self-enrollment, Selerix aims to offer an unmatched user experience that prioritizes engagement and empowerment.
3. The TBX Approach to Benefits Education
Since its founding, TBX® has reimagined employee benefits enrollment by emphasizing education and personalized support.
- Self-Enrollment with Guided Assistance: TBX transforms the call center into a value-add resource for guiding employees through their benefits choices.
- Focus on Employee Engagement: The platform provides tools that educate employees and help them make confident decisions about their benefits.
- Scalable Solutions: With this acquisition, TBX’s philosophy will now reach a broader customer base, expanding its impact across industries.
“This transaction allows us to expand our mission and set new standards for benefits engagement and administration,” said Joe Fernandez, President and CEO of TBX.
4. What This Means for Employers and Partners
Employers, brokers, and partners will benefit from the enhanced platform through:
- Better Employee Engagement: Increased education leads to higher participation rates.
- Reduced Administrative Burden: Streamlined processes free up HR teams to focus on strategic initiatives.
- Seamless Integration: The unified platform ensures smoother operations and greater data accuracy.
The result is a more connected, efficient future for employee benefits enrollment, engagement, and administration.
The acquisition of TBX by Selerix marks a transformative step in the employee benefits industry. By creating a unified SaaS platform, Selerix is poised to set new standards for how employees engage with and understand their benefits, delivering lasting value for all stakeholders. As demand for tech-driven solutions continues to grow, Selerix and TBX® are ready to lead the way in revolutionizing benefits enrollment and education.
