Snappy, the leading gifting company, has released its 2025 Workforce Study, revealing how gratitude, recognition, and gifting transform workplace cultures. Based on insights from 1,500 U.S. employees, the study underscores the importance of year-round appreciation in fostering connection, motivation, and retention. While the report coincides with Employee Appreciation Day on March 7, the findings emphasize that recognition should be a continuous commitment for organizations aiming to build a thriving workplace culture.
1. The Gap in Employee Appreciation Day Recognition
Despite high employee interest, Employee Appreciation Day remains underutilized by companies. This represents a missed opportunity to reinforce company culture and employees’ sense of value.
Key Findings:
- Only 37% of employees reported that their company celebrates Employee Appreciation Day.
- 66% said they want their company to recognize the occasion.
Celebrating this day can be a launchpad for year-round appreciation, increasing engagement and strengthening workplace connections.
2. The Role of Gifting in Employee Engagement
Gifting is more than just a perk—it’s a proven driver of engagement and retention. Snappy’s 2025 Workforce Study reveals how thoughtful recognition through gifts creates meaningful connections and enhances motivation.
Milestone Recognition Improves Retention
- 79% of employees said receiving a birthday gift makes them feel appreciated.
- 67% indicated that an annual anniversary gift would encourage them to stay in their role.
Leadership Recognition is Crucial
- 40% of employees say appreciation from their direct manager is the most meaningful.
Onboarding Gifts Set the Tone for Engagement
- Welcome gifts leave a lasting impression, helping new hires feel valued from day one.
Branded Swag Builds Pride and Connection
- 85% of employees feel proud wearing company-branded swag, while 76% say it helps them feel connected to colleagues.
3. Gratitude as a Driver of Innovation and Business Success
Recognition goes beyond boosting morale; it drives performance, creativity, and innovation.
Motivation Fuels Engagement
When employees feel recognized and motivated:
- 34% engage more deeply with customers
- 30% become more creative and innovative
- 17% are more willing to take on new projects
- 16% are more collaborative with colleagues
The High Cost of Neglecting Recognition
- 42% report being less productive without appreciation.
- 30% feel invisible or undervalued, leading to decreased motivation.
- 10% cite lack of recognition as a key factor in disengagement.
87% of employees believe companies should recognize contributions with tangible tokens of appreciation.
4. Cultural Insights into the 2025 Workplace
The 2025 Workforce Study offers deep insights into workplace culture, highlighting the importance of connection and belonging.
Preference for In-Office Work
- 69% of employees work full-time in the office.
- 57% prefer it that way, citing collaboration and relationship-building as key benefits.
Workplace Friendships Matter
- 75% have friends at work, and 72% have long-term friends they met through work.
- Strong workplace relationships significantly enhance job satisfaction and engagement.
Snappy’s 2025 Workforce Study reinforces a powerful truth: gratitude and recognition aren’t optional—they’re essential. Companies that invest in strategic recognition programs, including gifting, will see stronger connections, higher morale, and improved ROI. When employees feel appreciated, they are more motivated, innovative, and committed to their organizations.
