Staffbase, the fastest-growing employee communications cloud, has introduced “The New Staffbase Email” to redefine workplace communication. This updated platform offers tools to create personalized, visually engaging, and strategically timed messages, ensuring effective employee engagement. With organizations across North America, such as Sephora and Rady Children’s Hospital, already trusting Staffbase’s email solutions, the platform is poised to set a new standard in employee communications.
The Role of Email in Workplace Communication
- Continued Relevance: Despite the rise of new communication tools, email remains a core channel for workplace communication.
- Preferred Communication Channel: A study by USC Annenberg and Staffbase highlights that 52% of employees prefer management emails for company news, second only to direct supervisor updates.
- Trust in Email: An impressive 91% of employees trust emails from management as a reliable information source.
- Versatility: Email effectively reaches diverse, global teams, making it indispensable for modern organizations.
Key Features of “The New Staffbase Email”
- Drag-and-Drop Email Editor:
- Simplifies email design with a user-friendly interface.
- Enables visually engaging, branded emails without requiring design expertise.
- Advanced Communication Management:
- Features editorial calendars, campaigns, and spaces to streamline planning and execution.
- Multi-Language Support:
- Empowers global teams by facilitating communication in their preferred languages.
- AI-Assisted Content Creation:
- Accelerates the creation of relevant, engaging messages with AI-driven suggestions.
- Integrated Analytics with Staffbase Studio:
- Tracks key metrics such as open rates and reading times.
- Offers data-driven insights to improve content strategies and campaign performance.
- Reliable Hosting on Microsoft Azure:
- Ensures top-notch security and uptime reliability.
- David Maffei, SVP and GM of Staffbase – Americas:
David underscores the enduring importance of email, describing it as a universal and reliable communication tool. The New Staffbase Email enhances this channel by making employee communication more impactful and actionable.
The New Staffbase Email is a game-changer for employee communication, combining modern technology with user-centric design. By addressing challenges like engagement, analytics, and accessibility, it empowers organizations to create impactful, relevant, and efficient communications. Whether managing global teams or crafting personalized messages, Staffbase ensures that email remains a cornerstone of workplace communication.
