Startek, a global leader in customer experience management, has strategically acquired a controlling interest in Intelling, a UK-based specialist in customer acquisition and retention. This acquisition is poised to strengthen Startek’s presence in the UK and enhance its service offerings globally, delivering greater value to clients across various markets.
- Overview of Intelling:
- Established in 2012, Intelling specializes in bespoke customer acquisition and retention services.
- Operates from locations in the UK, South Africa, and India.
- Manages successful campaigns for blue-chip brands.
- Leadership Continuity:
- Phil Morgan, Intelling’s founder, will continue to lead the business.
- Supported by senior colleagues Steve Taylor and Craig Winnard.
- Strategic Fit with Startek:
- The acquisition aligns with Startek’s vision of leveraging technology to enhance CX services.
- Intelling’s expertise in customer acquisition complements Startek’s customer care capabilities.
- Enhanced ability to deliver personalized customer experiences globally.
- Expansion of UK Market Presence:
- Immediate establishment of a robust presence in the UK market.
- Opportunity to offer digital CX services to both existing and new clients in the UK.
- Synergy with Startek’s global delivery presence across the USA, Latin America, Asia, Australia, and South Africa.
- Enhanced Service Offerings:
- Integration with Startek’s AI-powered Startek Agent AI Suite.
- Intelling’s clients will benefit from access to digitally enabled CX services through a unified global operating model.
The acquisition of Intelling marks a significant milestone in Startek’s growth strategy, enhancing its capabilities and expanding its global footprint. The combined expertise and resources of Startek and Intelling promise greater innovation, improved service offerings, and sustainable growth opportunities for clients and employees alike.
