Unlock Health, an innovative full-service healthcare agency, partnered with Nebraska Medicine to launch the “Together. Extraordinary.” campaign, designed to revitalize its employer brand, improve employee engagement, and address recruitment and retention challenges. This strategic campaign has already achieved impressive results, including a 39% increase in new applicants and a 15% reduction in voluntary turnover.
1. Campaign Goals: Building an Exceptional Employer Brand
- Nebraska Medicine, a major healthcare network with over 9,000 employees, experienced decreased engagement and increased staffing vacancies, highlighting a need to strengthen its employer brand.
- The “Together. Extraordinary.” campaign was developed with a focus on highlighting Nebraska Medicine’s mission and creating a culture where employees feel valued and motivated.
2. Key Results Achieved Through “Together. Extraordinary.”
- Since the campaign’s April 2024 launch, Nebraska Medicine has recorded:
- 41% increase in career page visits – a direct impact of the revamped, engaging online experience.
- 39% surge in new applicants – indicating improved brand perception and appeal to job seekers.
- 15% decrease in voluntary turnover – a testament to enhanced employee satisfaction.
- 10% reduction in total staff turnover, helping Nebraska Medicine stabilize its workforce.
3. The Campaign’s Unique Approach: Real Stories from Real Employees
- “Together. Extraordinary.” features real Nebraska Medicine employees, creating an authentic and inspiring connection with potential hires and reinforcing existing staff pride.
- Through integrated marketing across Omaha and Lincoln, this initiative resonated with both job seekers and current employees, showcasing Nebraska Medicine as an exceptional workplace.
4. Impact on Nebraska Medicine’s Employer Brand and Culture
- Beyond immediate recruitment and retention metrics, the campaign has bolstered Nebraska Medicine’s brand as a leading healthcare employer in the region.
- By prioritizing employee experience and engagement, the initiative is fostering a sustainable pipeline of healthcare talent for the organization.
5. Recognition and Industry Influence
- Recognized as a finalist in the 9th Annual Shorty Impact Awards, “Together. Extraordinary.” exemplifies the power of creative, employee-centered branding in the healthcare industry.
- This campaign offers a model for healthcare organizations navigating post-pandemic staffing and engagement challenges, setting Nebraska Medicine apart as a progressive employer brand.
Unlock Health’s “Together. Extraordinary.” campaign has not only revitalized Nebraska Medicine’s employer brand but also driven measurable improvements in recruitment and retention. By bridging marketing and HR expertise, this initiative demonstrates a successful, scalable approach for healthcare organizations aiming to enhance employee engagement and sustain talent acquisition in a competitive landscape.
