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When I Work Appoints Melissa Leffler as Chief Technology Officer to Drive AI Innovation

When I Work Appoints Melissa Leffler as Chief Technology Officer to Drive AI Innovation
When I Work Appoints New CTO to Lead Technical Innovation for Hourly Workforce

When I Work, a leader in hourly workforce management software with over 200,000 partners globally, is excited to announce the appointment of Melissa Leffler as the new Chief Technology Officer. With over 30 years of engineering leadership experience, Leffler joins the team from Drift, where she played a pivotal role in scaling the company’s product offerings and leading AI innovations.

  • Previous Role: Leffler was the Senior Vice President at Drift, an AI-powered buyer engagement platform.
  • Achievements at Drift:
    • Expanded her team from 25 to over 120 members.
    • Grew the company’s product offerings beyond a single product.
    • Introduced AI-driven innovations that fostered product-led growth.
  • Focus Areas:
    • AI Integration: Leffler aims to harness AI to help small businesses automate tasks like payroll, schedule creation, and resource allocation.
    • Platform Expansion: She will focus on expanding the platform’s capabilities for efficient workforce management and improved employee collaboration.
    • Mobile Expertise: Leveraging her mobile development experience to enhance multi-platform offerings, allowing administrators to manage teams from any device.
  • Melissa Leffler: “I am excited to help small businesses harness the power of AI to run their businesses. Small businesses are looking for ways they can be more efficient, and we are focused on using AI and other leading technologies to help small business owners automate their activities and make their relationships with their employees more impactful.”
  • Blake Adams, CEO of When I Work: “We are thrilled to welcome Leffler to our leadership team. Her extensive experience with product-led growth and team development will be invaluable as we realize our vision to create an hourly ecosystem where small business and hourly workers thrive together.”
  • Innovations: Expect advancements in AI technologies and expanded features for workforce management.
  • Commitment: Leffler is dedicated to developing tools that enable small businesses to thrive and better manage their teams.

Melissa Leffler’s appointment as Chief Technology Officer marks an exciting new chapter for When I Work. Her proven track record of success and visionary approach to leveraging AI will drive the company’s mission to provide advanced, effective solutions for small businesses and their hourly teams.